markEting aCtivity


All exhibitors, sponsors and partners of The London Bike Show are supported by an extensive nationwide marketing campaign.


Promotion of the 2013 show will build on the 2012 campaign, including new/ more effective partnerships, media channels and initiatives.


PartnErshiPs


Promotional partnerships with key cycling organisations including: British Cycling, The CTC, LCC, and more.


oUtdoors mEdia London Underground Advertising reaching 80%


of all tube travellers MAG


sPECialist magazinEs Magazine advertising and editorial support in:


Cycling Plus, Mountain Biking UK, What Mountain Bike?, Singletrack and more.


onlinE advErtising Extensive online advertising and editorial through:


BikeRadar.co.uk, CyclingNews.co.uk, PinkBike.com and more. nEWsPaPErs


Extensive advertising and editorial support in: The London Evening Standard, Telegraph and London Metro.


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JANUARY 17 -20 JANUARY 17 -20 2013 EXCEL LONDON


JANUARY 17 -20 2013 EXCEL LONDON JANUARY 17 -20 2


JANUARY 17 -20


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