JANUARY 17 -20 2013 EXCEL LONDON
PUbliC rElations A heavyweight PR campaign
Email Promotion to over 20,000 cycling enthusiasts through regular email newsletters soCial mEdia Promotion to over 3,000 followers and fans on Facebook and Twitter lEaflEting Hand to hand leaflet distribution across high footfall London sites.
CommUnity markEting We will work with cycling clubs, shops, centres and higher education
institutions throughout the UK to drive visitors to the show.
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