Going social for London U
SA Volleyball has taken a giant leap in the social media world and will join some of the top Facebook Fan Pages in de- sign, originality and fan interaction begin- ning on April 18, 2012, or 100 days out from the Olympics. USA Volleyball has taken proactive steps to keep pace with the ever-changing methods in delivering organizational news and information to its members and fan base. As one measure, USA Volleyball hired Becky Murdy as the organization’s first social media coordinator to lead the movement head- ing into the 2012 Olympic and Paralympic Games.
“Social media has continually evolved into a respected method to both deliver and re- ceive news content as a supplement to already well-established means,” Murdy said. USA Volleyball Chief Executive Officer Doug Beal said, “USA Volleyball will con- tinue to utilize the traditional media outlets to distribute news on our teams’ progress and members, but the full integration of social media will allow our organization to better reach our current audience and extend to new audiences with enhanced coverage. It will help grow the game not only domestically, but on an international level with a very purpose- ful message through our own media channels. We will have the appropriate avenues to inter- act and communicate more with our younger audience, a group that makes up a big part
http://www.facebook.com/USAVball http://twitter.com/usa_volleyball
ball’s brand, but also represent our diverse target audience.” The development pro- cess has lasted over six months and launched to the public in celebration of the 2012 Olympic Games 100-day-out event.
of our member- ship and is a critical piece
of what makes USA Volleyball.” To give fans the ultimate social experience
USA Volleyball contracted with Involver, Facebook’s preferred developer, to create six custom tabs for the organization’s re-branded Facebook page that will give easy access to Olympic and Paralympic information, Na- tional Volleyball and Beach Volleyball Teams, High Performance pipelines, USA Volleyball Regions and Sitting Team programs. “We took a step back and absorbed how and what our members, fans, staff and athletes were communicating within the social arena,” Murdy said. “In doing this we were able to take advantage of analytics, comments and discussions to form a cohesive social message that would not only represent USA Volley-
To promote the Olym- pics and Paralympics in London, USA Volleyball has developed the summer Face- book campaign around the theme of “Liking London,” incorporating the upcoming Olympics site with the iconic language to like a Facebook page. In addition to fan interaction with “share” fea- tures and video platforms, USAV will host all of its athletes, regions, sponsors and partners to give fans the option to “like” all of their favorite pages in one place.
“In representing the brand we had to represent those parts that make up the brand,” Murdy said. “We have fans of all ages and all volleyball backgrounds who want a glimpse into what makes an Olympic and Paralympic dream”
Follow USA Volleyball on Twitter @USA_
Volleyball and “like” on Facebook at www.
facebook.com/USAVball. Beginning April 18 explore the new tabs and tell USA Volleyball your thoughts by hashtagging #LikingLondon in your tweets.
Stork, Dodd headline Volleyball Hall of Fame class A
merican Olympians Jeff Stork and Mike Dodd headline a class of six to be inducted into the Volleyball Hall of Fame Oct. 20 at Holyoke, Mass. Stork, the setter on the 1988 gold-medal
U.S. Men’s Olympic Volleyball Team, and 1996 beach volleyball silver medalist Dodd are part of the 27th induction class. The four other players part of the class of 2012 are international players: Peter Blange (Netherlands), Mauricio Lima (Brazil), Georgy Mondzolevski (Russia) and Lyudmila Buldakova (Russia). The induction class is elected via a vote of current Volleyball Hall of Fame inductees. A total of 20 different countries are represented in the Volleyball Hall of Fame with at least one inductee. All told, 112 individuals will have been inducted into the Volleyball Hall of Fame after this year’s enshrinement ceremony.
“The six inductees for the 2012 Volleyball
Jeff Stork, left, and Mike Dodd have earned Hall passes.
Hall of Fame are remarkable athletes and leaders who have brought distinction to the sport over a number of years,” said Doug Beal, co-chair of the Volleyball Hall of Fame Selection Committee. “This induction class hon-
ors the game’s legends through both diversity of gender and country representation.” The Volleyball Hall of Fame induction activities continue to grow in celebrating the accomplishments of the top volleyball players and leaders from around the world. The Hall, incorporated in 1978, continues to create a more representative institution with inductees of both genders and disci- plines – volleyball and beach volleyball – coming from a wide range of countries. “Volleyball is truly a global sport, not only with its six countries representing the 2012 inductees, but the almost 220-plus national federations associated with the FIVB impressively making our interna- tional federation the largest sports body in the world,” Beal said.
For additional information on attending
the 2012 Volleyball Hall of Fame induction ceremony, contact the Volleyball Hall of Fame at
VolleyHall.org.
USAVOLLEYBALL.ORG | 11
PHOTOS: PETER BROUILLET
PHOTO ILLUSTRATION: JUSTIN KEY / INVOLVER
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