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its coating resists permanent inundation, it promotes it as a useful protection against acci- dents. “I use my test device in the shower”, Mr Peterson added, bringing out an iPod Nano. “T at’s maybe too much information... but this is one that I wear in the shower and it’s fully protected. Pretty much any electronic device can benefi t from that kind of protection.” HzO believes that the special value of its

process is that it can applied to devices during manufacture, without slowing down the assem- bly line. “We reduce the cost to the consumer dramatically and make it extremely aff ordable”, said Mr Peterson. “By doing it on the half shell, while the device is still open, it’s much more eff ective. So it will actually outlast the device.”

Special-purpose mobiles Today’s huge global market in mobile phones assures a place for ‘niche’ products as well as de- vices for the mainstream. Among several exhibitors showing ‘big but-

Fujitsu’s latest mobile devices are waterproofed during manufacture. Seen here, undergoing an ordeal in the company’s pavilion, is the Stylistic M532 media tablet, a “business-ready” Android 4.0 machine with integrated 3G, dual-band Wi-Fi and GPS. Business features include integration into the corporate Virtual Desktop Infrastructure (VDI) and support for Exchange email, calendar and contacts, and offi ce applications

ton’ handsets designed for the older or less dexterous user was the Austrian company Emporia. Its new fl agship model (below), the emporiaSAFETYpremium, is equipped with an intelligent emergency call system which, when the emergency button is pressed, can dial up to fi ve programmable numbers. T e phone will continue to call these numbers in sequence until someone answers, and it will not divert to answering machine. In addition, the handset is equipped with

a fall sensor (accelerometer) which can detect whether the user has fallen over or has merely dropped the phone. In the case of a fall, the emergency function is triggered automatically.

Water protection to a consumer level, in a demonstration by Liquipel. The company’s coating process is claimed to protect an iPhone three feet under water for 30 minutes

Waterproofi ng technology by mail order A

lso demonstrating a water-repelling technology was Liquipel, which describes its coating as 1000 times thinner than a human hair, yet lasting the lifetime of the device. It says its process is non-

toxic and will not affect the look, feel or performance. “Liquipel is the only company in the world that can offer this on the consumer level”, said co-found-

er Danny McPhail. “If you go to our website,, you can mail in your device, we will treat it and we will send it back. And that only takes one day. Of course, we are working with manufacturers as it’s quickly becoming the norm in all electronics, but we are open to the public as well. “We put it in a machine, the machine actually draws in a vapour, it’s sucked in. You can’t see or feel the coating and it doesn’t affect any of the functionality of the device because it is so thin.”


Assisted living: the big-button emporiaSAFETYpremium phone, seen here installed in its desktop charger

LAND mobile March 2012

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