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NEWS In Brief
ZYNGA: The social games giant has acquired Draw Somethingcreator OMGPOP in a deal worth around $200m. The Draw Somethingapp has been downloaded over 35m times across iOS and Android.
UBISOFT: Consumers who pre-order Far Cry 3: Lost Expeditions Editionwill get two extra missions and an in- game weapon, Ubisoft has revealed. The Xbox 360, PS3 and PC game goes on sale on September 7th.
DISNEY: The publisher is working on Epic Mickey: The Power of Twofor Xbox 360, PS3 and Wii. Disney says the sequel to its 2010 Wii exclusive is ‘the first video game that can be described as a musical’.
APPLE: The new iPad sold 3m units during its launch weekend. It went on sale on Friday, March 16th.
MICROSOFT: TV-on-demand service BBC iPlayer has arrived on Xbox 360. The launch has been in talks for years, with both the BBC and Microsoft trying to work out how to make the service free for all users.
PQube signs Black Bean racers
Motocross racing game MUD set for Q2 UK firm hopes for ‘long-term’ relationship by Dominic Sacco
UK FIRM PQube will distribute motocross rally racer MUDin the UK on behalf of Black Bean. MUD – FIM Motocross World Championshipis due to be released during Q2 on Xbox 360, PS3 and PC. It’s been developed by Milestone, the studio responsible for the SBKand WRCracing franchises. PQube will handle MUD’s sales, distribution and marketing in the UK. “The motocross genre is a proven one and has been crying out for a new game of this quality,” said PQube CEO David Pain.
“Milestone has developed a game that brings together the fun and experiences of motocross, with the realism of licensed content, to create something very special.” PQube also said in a statement that distributing MUDin the UK and Ireland is “the first step in developing a longer term relationship with Milestone, to support its UK business”. Milestone sales and
marketing director Luisa Bixio added: “We are delighted with the agreement made with PQube.
“PQube has a very experienced management
and we’re sure it will give the right focus to MUD.” UK PR agency Peppermint P is creating a press campaign to promote MUD. Black Bean has previously used firms such as Tradewest, Koch and Ubisoft to distribute its games to UK retail. PQube: 01462 487373
TalkSPORT ramps up games coverage by Christopher Dring
A NEW video games radio show will be aired on talkSPORT.
It’s part of a bid by the
station’s owners – UTV Media – to attract games publishers.
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The company says it wants to sell games via its talkSPORTsite and run more reviews in Sport magazine.
UTV says it’s teaming up
with Future Publishing to help populate Sportand talkSPORT’s ‘on-air features’. “69 per cent of listeners said they play games regularly and 79 per cent of which said they had played in the last week,” talkSPORT and Sportmagazine sales director Kurt Edwards told MCV. “So talkSPORT alone has a gaming audience of nearly
talkSPORT has a gaming audience of nearly three million adults every month. Kurt Edwards, talkSPORT
“ by Dominic Sacco
CHECK OUT THIS WEEK’S VIDEOS:
Shaun the Sheep 3DS Prototype 2 Silent Hill HD Collection
Videos are available within the free iPad Edition of MCVon iTunes and the free Browser-based Digital Edition, which can be accessed at MCVUK.com
MICROSOFT has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure. The 360 title is being
backed by cinema ads that will reach 1.3m people, plus there’ll be postcards in foyers. Further activity has been
booked on TV channels, with competitions placed in kids
magazines. That’s on top of radio and online promotions. “This is a compelling and highly recognisable IP – no
other game contains multiple worlds of the Pixar universe,” the game’s product manager Laura
3m adults every month and yet we seldom mention gaming across our platforms. “That’s why talkSPORT will be introducing a new weekly gaming feature on air that will discuss the latest releases, which celebrities are playing and what listeners can expect from the latest innovations.” Read more of talkSPORT’s plans on page 44.
Kinect Rush cinema ads to reach 1.3m people
Disney told MCV. “Also, there are few competitive titles in the children’s space on Kinect.”
The game lets players become a unique Pixar character and take part in adventures across five different worlds, which include Toy Story, Cars, Ratatouille, The Incredibles and Up.