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NEWS: DIGEST


UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market


20 WEEKLY MARKET VALUE:


£11.7m No. 1


15 Week Ending March 24th, 2012 10


£17.9m 642,876 Units


5 2. DIABLO III Blizzard Entertainment........................PC/Mac


£14.1m 570,969 Units


£11.7m 481,739 Units


3. TIGER WOODS PGA TOUR 13 MASTERS EA....................................................................................360


4. MEDAL OF HONOR: WARFIGHTER – LIMITED EDITION EA....................................................................................360


Week Ending March 10th


 Despite the arrival of four new boxed titles in the All Formats Top 40 chart last week, the UK games retail market fell almost 30 per cent to £11.7m. Around 90,000 fewer units were sold week-on-week.


 Capcom’s new release Resident Evil: Operation Raccoon Citywas the highest chart entry at No.2, while Nintendo’s Kid Icarus: Uprisingdebuted at No.7.


Week Ending March 17th


 Although EA claimed its ninth No.1 of the year with FIFA Street, sales of this were down 44 per cent week-on-week. Sales of SSX and Mass Effect 3also continued to fall, though Battlefield 3bucked the trend with a 31 per cent sales rise thanks to price promotions.


Week Ending March 24th


 With no big blockbusters out today, there’s slim chance of the market rising dramatically. There are new Just Dance, Ridge Racerand Silent Hillreleases however, but things don’t look much brighter after that – April is a generally quiet month and GAME’s troubles continue.


5. ASSASSIN’S CREED III Ubisoft.........................................................................360


6. SILENT HILL HD COLLECTION Konami.........................................................................360


7. MAX PAYNE 3 Rockstar Games...................................................360


8. GHOST RECON: FUTURE SOLDIER Ubisoft.........................................................................360


9. SILENT HILL DOWNPOUR + DLC Konami.........................................................................360


10. PANDORA’S TOWER LIMITED ED. Nintendo......................................................................Wii


Source: ShopTo.net TOP TEN TV CAMPAIGNS: 2011 VS 2012


We take a look at the most effective games TV campaigns for the year-to-date and compare them to 2011’s activity


2011 Campaign


1 Nintendo DS / Pokémon Black& White 2 Ubisoft’s Just Dance 2 3 EA’s Dead Space 2 4 Nintendo Wii


5 Nintendo DS / Art Academy 6 Nintendo Wii / Mario Sports Mix


7 Namco Bandai’s Dr Kawashima Body & Brain 8 Ubisoft’s Dance Juniors 9 Nintendo’s Wii Party 10 EA Sports Active 2


2012 Campaign


1 Sega’s Mario & Sonic at Olympic Games 2 Sony PS Vita


3 Ubisoft’s Just Dance 3 4 Nintendo’s Mario Party 9 5 EA’s SSX


6 Square Enix’s Final Fantasy XIII-2 7 505’s Zumba Fitness Rush 8 EA’s FIFA Football


9 EA’s Star Wars: The Old Republic 10 Nintendo 3DS console & games


Ind. TVRs Weeks TVRs/Week Share of on air


405 307 252 252 239 215 195 184 172 171


4 4 4 3 3 3 4


101 77 63 84 80 72 49


57 86


voice* 9.2%


7.0% 5.7% 5.7% 5.5% 4.9% 4.4%


6 31 4.2% 3 2


3.9% 3.9%


Ind. TVRs Weeks TVRs/Week Share of on air


314 236 172 165 152 143 110 109 107 106


3 3 3 2 3 2 3 3 4 2


*Share of voice = advertising weight as a percentage of the total market


MCV GameTime is provided by Generation Media 0207 255 4650 | www.generationmedia.co.uk


14 March 30th 2012 www.mcvuk.com


105 79 57 82 51 71 37 36 27 53


voice* 7.1%


5.4% 3.9% 3.8% 3.5% 3.3% 2.5% 2.5% 2.4% 2.4%


GAMES and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th. This week we look at how the biggest campaigns of 2012 so far compare to 2011’s. The combined number of TVRs in the Top Ten is currently 33 per cent less than 2011’s total for the same period. As this decline is ahead of the total market, it’s clear that the gap between the smaller and larger campaigns has been closed in 2012. (A TVR is one per cent of a target audience. An ad can top 100 TVRs if viewers saw it more than once.) The total share of voice of 2012’s Top Ten is also indicative of this. At 48.9 per cent, it is someway short of 2011’s combined 54.5 per cent. The difference is more apparent when comparing individual campaigns. For example, the fourth largest campaign of 2012, for Nintendo’s Mario Party 9, would not even have featured in 2011’s Top Ten. In 2011, Just Dance 2registered 307 TVRs. In 2012 the sequel registered just 172 TVRs across the same number of weeks, representing a 44 per cent decline.


Total UK Software Sales Source: UKIE/Chart-Track and Intent Media PRE-ORDERS TOP 10


1. THE WITCHER 2: ASSASSINS OF KINGS


Namco Bandai, 360


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