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MARKET ANALYSIS


In this new regular segment with insight from leading stat- trackers, Chart-Track director Dorian Bloch reveals the Top Five best-selling video games brands in the UK


Games Market UK – Brand Analysis


CHART-TRACK is proud to announce the development of Brand Analysis as part of our CUBE data warehouse solution. We’ve looked at all games sold from


1996 to the present day to work out the Top 30 brands. This week, we’re starting with the all-time Top Five. FIFAis the overall winner both for units and revenue. It is also the only brand within the Top Five from outside the games industry. The brand’s Title Count includes two PC compilations – therefore the total number of actual FIFA games (including management titles) is 34, ever since the first to launch in the UK (FIFA International Socceron Mega Drive, December 1993). The first FIFAgame to count from launch sales was FIFA Soccer ’96, which is the third in the series. The top seller is the latest release , FIFA 12which took £96m in sales. Mario is No.2 in units and No.3 by revenue. The huge title count of 70 includes every Mario game all the way back to Super Mario Broson the NES in May 1987. The top seller is 2008’s Mario Kart Wiiwith 3.65m units – it recently overtook Dr Kawashimaon DS as the biggest selling single format title in the UK.


UNITS Brand


1FIFA 2 Mario


3 Call of Duty 4Sims


5 Grand Theft Auto www.mcvuk.com


UK Units 28.1m


22.2m 19.3m 18.0m 16.2m


Title Count 36


70 36 70 18


Software since 1996 = 785m / Top Five = 104m (13%)


Call of Duty is No.2 by revenue –pretty impressive when you consider it first appeared in 2004.





Call of Duty is No.3 in unit sales and No.2 by revenue – pretty impressive when you consider it first appeared on PC in November 2003. There have been eight major instalments but Game of the Year editions, expansions, and handheld titles bring this up to 17. The top seller in the UK is 2010’s Black Ops (£155m). The PS3 and 360 games account for 85 per cent of retail sales for the entire series. The Sims –No.4 in units, No.5 by revenue – first appeared for PC in 2000, then on console in 2003. The lengthy Title Count is of course due to the many expansions. Five of the all-time Top 10 PC best- sellers in the UK are Sims- related. The Sims 2is the current best- seller and the only boxed PC game in the UK to shift over 1m units. Only 61 per cent of series’ sales revenues generated by PC/Mac. Grand Theft Autofirst


appeared in December 1997. The 18 SALES OF ALL GAMES SINCE 1996…TO WEEK 6, 2012


REVENUES Brand


1FIFA


2 Call of Duty 3 Mario


4 Grand Theft Auto 5Sims


UK sales £867m


£690m £635m £444m £382m


Title Count


36 17


70 18 70


Software since 1996 = £18.3bn / Top Five = £3bn (16%) March 30th 2012 23


iterations counted includes Double and Triple Packs, and two versions of GTA IV. But it is still 2004’s GTA: San Andreason PS2 that is the best-selling entry and ranks as the third biggest individual product ever in the UK by revenue (£86m)– rising to £96m when adding in the Xbox and PC versions.


BRAND ANALYSIS Title Count shows the number of iterations of each game all the way back to the late ‘80s. Only sales since 1996 are included.


This analysis is up to and including week ending February 11th, 2012. Some brands will already have added to their Title Count (e.g FIFA Street, Uncharted, UFC, Syndicate). Brands can be companies,


characters, a series and so on. FIFA and Mario are both brands, despite one being


licensed and a company and the other an original IP.


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