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Industry: News


Michael Rupp to become Jack Wolfskin CEO


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Twitter Trade Talk


@brasher


Our all new SS12 products have now arrived. Why not take a peek on our new-look website!


@kendalmountain


Sad to hear of the death of Athol Whimp – one of New Zealand’s leading mountaineers


@OIAUK1


Dr William Bird MBE: “If you want to kill someone tell them to take it easy when they retire.” Some great insights at the OIA conference


@KOZIKIDZ


Britain on Foot is the great new initiative from the OIA. We’re looking forward to hearing more


@MerrellUk


We’re always looking for outdoor enthusiasts to review our products; so if you have a blog & would like to test, please drop us a DM


@TheRealBerghaus


Founded during Berghaus camp we’re proud to announce the birth of a new sport ‘Extreme Snowshoeing’


@Timberland


We use 42% recycled rubber to create our Green Rubber outsoles in our LiteTrace booits


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olcom opened its 3rd UK store at Boxpark Shoreditch on March 16th. Boxpark is a retail revolution as it is the UK’s first pop up mall. The mall is created by stripping and refitting shipping containers to create unique, low cost and low risk ‘box shops’. The mall is home to over 30 brands including Puma, Vans, Levi’s, The North Face and Oakley.


Phil Lalemant, Volcom Marketing Director Europe commented: “ We are really excited with the opening of our second London store at Boxpark. Shoreditch is definitely a key influential area in one of the world’s leading cities in terms of street wear and youth culture. With Volcom experiencing a substantial growth in the UK, we felt this timing couldn’t be any better to reinforce our presence at retail.”


6 www.sgboutdoor.co.uk


ichael Rupp will become the new CEO of Jack Wolfskin GmbH & Co. The German- born executive will take on his new position in July 2012. Michael Rupp has more than 20 years of industry experience and has for the last 4 years been President and CEO of the Adidas subsidiary The Rockport Company, in Boston, USA. Mr. Rupp will return to his homeland of Germany, based at Jack Wolfskin’s headquarters in Idstein. Mr. Rupp said: “Jack Wolfskin is a unique brand with a great product range, widely seen in Europe as the number one outdoor company and becoming a globally recognised brand. I am confident of Jack Wolfskin's continued success and I really look forward to working with the existing management team to drive continual development of the brand in a manner true to the authentic heritage that the team has built over the last 25 years.”


Mr. Rupp held various roles at Adidas for more than 10 years, including Managing Director in Central Europe (which included Germany, Austria and Switzerland) before joining Reebok as Chief Operating Officer in 2005. He then became CEO of Rockport, a US shoe brand. With Rockport, he developed a strategic and operational roadmap which led to a successful turnaround of the


Volcom open new store at Boxpark


brand.


Dr. Axel Herberg, Chairman of Jack Wolfskin, said: “We had a clear target profile for the CEO position and Michael Rupp is the ideal person to fit the culture and business goals of Jack Wolfskin. His deep knowledge of the sporting goods industry and of the German market, combined with his vast international experience with leading global brands will be a huge benefit to the company”.


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Wolverine Worldwide Inc announces new appointment


olverine Worldwide Inc has announced the appointment of Elliot Brown as the new Northern European Sales Director for Wolverine Lifestyle and Heritage Brands, including SEBAGO and Cat Footwear.


Elliot Brown has over 20 years of sales experience with high profile, global premium fashion brands in the wholesale and retail sectors, covering both apparel and footwear. Past positions range from UK Managing Director at Converse and Marc O’Polo, UK Sales Director at Levi Strauss and most recently UK Sales Manager at Barbour.


Elliot Brown comments: “I am delighted to have joined Wolverine Worldwide with their market leading branded portfolio anchored in rich heritage and authenticity. EMEA and in particular the UK has seen solid sales momentum with all brands and I look forward to working closely with the teams to further develop the segmentation and market strategies to ensure we are gaining market share, sales growth and retail space across all brands and retail partners within the Heritage Lifestyle branded division. “


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