Buying: Spearfishing Spearfishing Guide to
This month SGBpresents our guide to spearfishing. Alex Fordham speaks to Cressi-Sub to find out more...
Who are Cressi-Sub? Cressi-sub is the oldest underwater diving company presently existing. Officially, it dates back to 1946, when brothers Egidio and Nanni Cressi founded it, but 3 years before that, in 1943, they had begun small-scale manual production. So, the history of underwater diving itself is identified with the history of Cressi-sub and many, many Cressi products have marked the evolution of this sport over the past sixty years, with a series of inventions and insights that were then followed by all the manufacturers.
What is spearfishing? Spearfishing is an ancient method of fishing that has been used throughout the world for millennia. Early civilisations were familiar with the custom of spearing fish from rivers and streams using sharpened sticks.
Today modern spearfishing makes use of elastic powered spearguns and slings, or compressed gas pneumatic powered spearguns to strike the hunted fish.
What essential information do retailers need to know about spearfishing and its equipment?
Traditionally spearfishing has had a stronger following in the south west of England more so than anywhere else in the UK. But in recent years with the introduction of Youtube, we have seen sales and market growth in spearfishing right across the UK.
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Why is spearfishing worth considering for retailers? Spearfishing is not only fun and a great way of staying fit; it’s also profitable for the end user if they net a good catch such as a seabass for example. It’s also a sustainable and responsible method of fishing as some restaurants will only buy line and spear caught fish.
What demographic does it appeal to?
Our main demographic is in the south west of England but the sport is growing in other regions in the country.
How is spearfishing trying to appeal to larger audiences?
Spearfishing is not trying to appeal to a larger audience; growth is organic through a range of social media websites. As we are currently a very small sport, there are limited advertising budgets available for us to appeal to a larger audience. We have to rely on word of mouth and a variety of social media outlets.
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