WHAT’S HOT datacentre alliance
Adrian Hyner, General Sales and Marketing Manager at 3M Electronics, reflects on the cooling survey and how 3M is discovering the impact of the data centre
Many thanks to all who took part in the 3M cooling survey, the lucky winner of the 3M Camcorder projector has been contacted. I would also like to thank those that took part in the immersive liquid cooling webinar, those that haven’t may wish to view the recording which can be found on the DCA website. As power density ratios continue to increase so the thermal and consequently the
energy demands on the cooling system of choice also increase, at the same time as vendors seek cooling solutions that offer environmental sustainability 3M are seeing a renewed and vigorous interest in liquid
cooled systems. In the near term encapsulated cooling solutions such as that offered by Iceotope shall drive the market but 3M are developing phase change cooling which we are working hard to ensure will be able to cope with expected power density needs for years into the future. Looking forward, 3M has launched a second survey and webinar this time focused on the sustainability aspects of data centre fire suppression, please do take part in the confidential survey at
https://www.ida3m.com/ida_db/ida.dll?ar&sid=0851212073 or follow the link on
www.datacentrealliance.org and the webinar which will be live on the DCA channel on April 3rd at 9am BST (10am CET).
How much low hanging fruit is there in improving energy efficiency? Simon Campbell-Whyte, Executive Director of the DCA looks at the results of the recent DCA 3M cooling and DCA webinar surveys
According to the energy procurement firm, UK Power Efficiency, we will see the business energy price rise by 81% by 2021 which will add a further £8.4BN to the annual fuel bill for UK commerce. Frightening stuff, alarmist some may say, but looking back we’ve already seen 70% increases since 2004, so it cannot be easily ignored. What is certain is that businesses should be preparing for the worst case scenario and doing all they can to minimise expenditure on energy for reasons just as important as cost and business sustainability.
Much has been written about the data centre regarding this issue in these pages – but just how much scope is there to reduce energy consumption in the data centre? A few key headlines from recent
surveys carried out by the DCA may help point to the answer – £ 66% say cooling alone accounts for between 30% and 50% of the total data centre power consumption.
£ 29% say their PUE is between 2.0 and 3.0 £ 14% say their PUE is between 1.5 and 2.0 £ Whilst alarmingly 29% say they don’t know their PUE
This evidence indicates that there are a great deal of quite simple measures that can be done to make a dramatic difference and the data centre should be the first place to look. But the key message is don’t wait for the cost to start hurting, by then it may be too late.
Steve Hone, DCA Operations Director, looks at “tooling up” the DCA to get to work At the early stages of the DCA it wasn’t too much
trouble to hold a steering meeting or a workshop, we could always find a kindly offer of a venue to accommodate fifteen or twenty people. Even then we knew it wasn’t a model that would work over the long term, because the data centre is so multi-faceted, individuals would have to endure long periods of time where the subject matter was
not relevant to them.
Today the DCA is too large with a widening spread of projects to be able to function without an online method of collaboration. I am pleased to announce we will be launching the DCA’s Secure Collaboration Platform called “DATA CENTRAL” on Monday 2nd April. The key to any successful industry association is effective and efficient communication, therefore over the past 9 months the team has been working hard to develop, evaluate and integrate a backend platform which will not only act as a management tool but more importantly also provide members with a secure private environment they can trust and freely use to communicate and collaborate with each other.
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www.dcseurope.info I March 2012
We were aware of the “information overload” problem so it was key to build in the ability to integrate with networks outside the DCA such as Facebook and LinkedIn etc but also that it can provide some future proofing features such as an Iphone app capability. However the key objective is to provide the essentials initially but gain the feedback from the membership for future functionality as it grows.
The business related social networking features designed into this platform are designed to encourage connectivity, communication and collaboration between the DCA and its members. Members will be able to register and sign up as members, create business and personal profiles, source and upload information, build connections with other members and or groups, post to blogs, contribute to forums, access file libraries, register for events, webinars and Seminars, provide a central focal point for industry and DCA news + lots more.
The platform is intuitive to use and navigate around, and is designed to encourage members to take part and get involved simply and easily at a time and a place that suits them.
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