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MARCH 2012 |


Silver: Ocean’s Edge.

What did Ocean’s Edge say in its entry form? “Ocean’s Edge offers buyers an exclusive project, unsurpassed in luxury and quality, at a good market price. Many claim to be ‘luxury projects’, few deliver ... our goal is, quite simply, to be one of the few that does. Ocean’s Edge is a unique luxury beachfront condominium, offering a peaceful and secure lifestyle, yet coming as a complete package, with no hidden / extra costs.

All is laid out in the showrooms exactly as delivered upon purchase,

“The luxuriously customised interiors combine European craftsmanship with Asian design”

with a ‘what you see is what you get’ guarantee. This includes all fi ttings, fi xtures and appliances.

The project owners work a daily


OPP AWARDS FOR EXCELLENCE 2012 | 61 Developer profi le

What does Ocean’s Edge do?

Ocean’s Edge Company was established to produce the Ocean’s Edge Beachfront Condominium. The company’s managing partners work full time, supervising and directing the project. One partner will concentrate on construction the other on finance, administration, and marketing. The company has a current turnover of US $15 million. This will increase to US $25 by the end of 2012. Ocean’s Edge’s success has led to us being offered new opportunities to begin new projects. However, the company will not launch a new venture until completing its current projects, because we feel that dividing the company’s focus could result in a lowering of standards – and this is completely unacceptable. The company is committed to providing the highest quality product with complete customer satisfaction – and no compromises.

‘hands-on’ schedule, providing an attention to detail and a commitment to buyer satisfaction. Ocean’s Edge will not allow more than 28 homeowners and six units have been sold to date, with reservations for a further four. The apartments are grouped into four separate buildings, each four- storeys high, giving every apartment wrap-around balconies, private infi nity swimming pools and un- interrupted sea-views.

The project has 160 metres of beach frontage, and the infi nity garden swimming pool is only 20 metres from the ocean.

The underground car park has special access-controlled security elevators to whisk buyers directly from their cars to the inside of their apartments. And the luxuriously appointed customised interiors, combine European craftsmanship with Asian design, coupled with the latest hi-tech and energy saving features and systems. There are two choices of apartments: buyers can opt for a 170 sqm apartments – of which there are two per fl oor … or the can go for one whole fl oor of 340 sqm. The Ocean’s Edge development is / offers / features:

75 minutes from Bangkok city centre; 55 minutes from the Bangkok International Airport;

6.7 kilometres or seven minutes from the heart of Pattaya;

30 kilometres from the South offers offers/ features:

75 minutes from Bangkok city centre; 55 minutes from the Bangkok international airport;

6.7 kilometres or seven minutes from the heart of Pattaya;

30 kilometres from the South Eastern Industrial zone;

Five minutes from Bangkok-Pattaya International Hospital;

10 minutes from the local superstores and shopping malls;

30 minutes from 30 of the best golf courses in Thailand;

Low-density with only 28 apartments; 25% building area - with 75% of the space laid out as beautifully manicured tropical gardens;

100% ocean views from every apartment;

Aff ordable class | Ocean’s Edge prices are lower than other Thai luxury developers

Every apartment is an open corner unit; Underground car parking; The longest straight-line swimming

pool in Thailand at 112 meters; A small-craft boat ramp; A full-function back-up generator operating all systems and appliances, including air-conditioning, during any power outages;

All facilities are user-friendly to physically challenged persons; All appliances are included; The fi nest-quality imported

22-millimetre wood, used in all cabinets and fi xtures; Emergency and medical alert capability;

All waste water is treated and used to irrigate the gardens; A water purifi cation system that

will provide pure drinking water directly to all units, giving soft, clean, drinkable water; All air-conditioners are fi tted with unique controllers to deliver cool air only where and when required; A specialised solar powered system provides hot water;

Specially designed, laminated window-glass, 21 millimetres’ thick and double-glazed, refl ecting heat and the Sun’s ultra-violet rays by 80%, lowering air-conditioning work load and thus reducing energy consumption. Ease of Purchase: Ocean’s Edge

offers a complete package to buyers, the showroom being fi nished exactly to the specifi cation and quality of a purchased apartment.

Despite this full package and the extra level of quality and features, the price per square metre - at US$4,700 - is lower than that of other luxury apartments in the area. Working closely with the project bankers, 70% LTV mortgages are available.

Marketing: We are about to launch a media campaign to cover / appoint: Thai and English local newspaper advertisements;

Thai and English local property and lifestyle magazine advertisements; Property shows in Hong Kong,

Moscow, Singapore, Sydney and England;

Print advertisements in conjunction with our USA sales partner Prudential Realty, in luxury property magazines and the Wall Street Journal throughout the USA;

Sales partners in the U.S.A., Russia, Australia, Hong Kong, mainland China, Singapore, Denmark, Scandinavia and United Kingdom.

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