Contents Passing the Torch


Operational Excellence Awards


Year End Meeting Store Support


Employees of the Year Prize Patrol


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Champion. Hero. Conqueror. Top dog. What words do you find synonymous with “winner?” At Sheetz we find that our “winners” are those who deliver the Sheetz Mission every day. It’s the people who do it, and do it right. We are lucky to be in the presence of so many winners at Sheetz. Thanks to our strong, dedicated base of


Family Matters


is a publication for Sheetz employees, family and friends.


Send your letters, articles and photos to:


Family Matters Sheetz, Inc. Attn: Brand Development 5700 6th Ave. Altoona, PA 16602


p: 1.800.280.4357 f: 814.941.5125 e: familymatters@sheetz.com Editor/Writer: Andrea P. Rogers Designer: Vela, Inc. Writer: Jen Morchesky


From all of us in the McMahon Family:


Tanks to everyone for 30 great years!


Store Count


Pennsylvania --------------------------- Virginia ---------------------------------- Maryland -------------------------------- Ohio -------------------------------------- West Virginia ---------------------------- North Carolina ---------------------------


219 58 29 32 38 35


411


(Left to Right, Top to Bottom) Mindy McMahon, Ryan McMahon, Danny McMahon, Matt Slatler, Kate (McMahon) Statler, Kelly McMahon, Dan McMahon, Fran McMahon, Will McMahon, Liam Statler and Erin Statler.


more than 14,000 employees, we achieved outstanding results in 2011! At the Operational Excellence awards ceremony, held during our Year End meeting in Las Vegas, Nevada, we recognized our store and district leaders who led the way in specific areas of our business. Congratula- tions to these winners: District Manager Pam Kuntz, who led District #1 (Blair County, PA area) to the top as District of the Year, and Store Manager Denise Booher from Store #429, Triadelphia, WV, who achieved her first Store of the Year win!


president’s note


“Winner” You could be one!


Have you ever wondered what it takes


to earn the title District of the Year, for example? Let me tell you, it takes a driven-to-win attitude, lots of teamwork, and of course, great shop scores. We have specific criteria that must be met in a number of categories before a district can be declared a winner. But believe it or not, the difference between first and second place could be as simple as a smile. That actually happened! The scores


were so close one year that we dug in and looked back at all of them, finding the one thing that made a difference—it came down to a smile. One district pushed ahead to the top because its employees did a better job of showing their pearly whites to our customers every day. You see, Total Customer Focus (TCF)


isn’t just a phrase we throw around lightly. It’s a Mission we are dedicated to uphold. We try to impress its importance upon all employees because we know it makes a difference to our customers. The employees who understand that—who get it and live it—are the ones who reap the benefits.


And I don’t just mean winning the title


of “District of the Year.” I’m referring to the wins that walk through your doors every day. Your customers come back to Sheetz because they feel welcome, like part of the family. They choose to eat our food, buy our products and pump our fuel. Retailers of all shapes and sizes are out there enticing customers with new offers. Yet, more than a million customers per day choose Sheetz! Our fans are devoted to us, and that’s why we need to be devoted right back to them through TCF and hospitality. Let that ooey-gooey feeling of love you


have for Sheetz be seen by our customers through your actions and especially your bright smiles! It will propel us to new heights as a company, and in turn, make us all winners!


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