4. 5.
6.
Purchase a ticket: Some events require advance purchase of tickets for attending sessions. Rather than waiting in line to make a purchase, attendees with mobile devices can easily pur- chase tickets using a credit card and flash their electronic ticket at the front door.
Find your session: A clear map of the venue makes all the dif- ference when you’re trying to find your session. Many events
are now going the extra mile to include interactive maps that instantly map session locations and trade show booths on your mobile device to help you find your way. If there’s a change to the session location, the new location is instantly updated by the event organizer along with an alert to let attendees know.
Check in at the session: Checking in at a session with your mobile device can provide a multitude of benefits. Some event organizers use social media such as FourSquare to let at- tendees check in and later share feedback and stay in contact with one another. Others provide a scannable QR code for checking in, giving the speaker (or everyone) access to who is attending and any session-specific collateral, session evaluations and invitations to other related sessions.
Take notes and share with others: Mobile event applications come with note taking features built-in. That means you can select a session on your mobile device and instantly start taking notes with the tap of a button. When you’re finished, you can save your notes and email them to others to share what you’ve learned.
7.
8. 9.
Participate in live polls: Staying actively engaged and partic- ipating in sessions does more than keep you awake - it helps you learn. Live polls on topics of interest allow all participants a chance to participate using the mobile event application and view the results in real time.
Submit questions: With a mobile event application you’ll never have to wait until the speaker is finished to ask a ques- tion. Just enter your question on your mobile device and tap the submit button. Your question will be sent to a moderator who prioritizes all of the audience’s questions and gives the speaker access to them during the presentation. Questions can even be projected onto a screen to share with the audience, helping to make the session more interesting and engaging.
10. 11.
Exchange contact information: Chances are you’ll be sit- ting next to someone you will want to keep in touch with at your next session. Mobile event applications help you exchange contact information with others using various technologies, such as scanning QR codes on nametags, using near-field communica- tions technology or simply sending a quick email using the ap- plication messaging feature.
Provide feedback at your leisure: Many speakers receive minimal feedback after a session because attendees are
required to scribble on a paper form (usually with very little time) before they leave the room. Now with mobile event applications attendees can fill in session evaluations at their leisure and be sure that their feedback will get back to the speaker. Speakers and event organizers can also send out friendly reminders to attendees to fill in their session evaluations and thank them for attending.
12.
Download post-session material: A mobile event applica- tion becomes invaluable when speakers choose to share their slide presentations and other session-specific documents after their sessions are over. That means that attendees can often gain access to materials that are not only prepared by the speaker but also those generated by the audience during the session, such as results and analysis of polls and surveys from the session.
13.
Tell others what you think: After your session is over you can use a mobile event application to share your thoughts, comments and praise with a wider audience than those who at- tended the session. Not only is it possible to tweet to the confer- ence Twitter feed and post Facebook messages to the conference Facebook page, many event organizers display the Twitter feed right on the home page of the application. In addition, some organizers are incorporating “mobile gamification” to encourage sharing of information amongst attendees, awarding points to those who tweet, post Facebook messages, check in at sessions and perform a variety of other participation-driven tasks.
14. 15.
Build your network: In the past, the end of a session meant the end of the learning and group interaction that took place during the session. With mobile event applications, the end of a session is just the beginning: attendees can now keep in contact with one another via built-in messaging, phone di- rectories, and social media, making it easy to plan post-session get-togethers with the people you just met. Groups can cue up a time, make a reservation in a hotel restaurant or lounge and exchange ideas using the application - and who can resist taking a group photo and uploading it to the conference mobile applica- tion photo gallery?
Watch the session again and share with others: No matter how much you prepared, participated and networked with others at a session, you may still need to refresh your memory after you go home. Many event organizers now take audio and video recordings of sessions and post them on the mobile event application, making it much easier to review what you’ve learned and share your experiences with your colleagues who remained back in the office while you were out networking and having fun.
Patrick Payne is co-founder and CEO of QuickMobile, a company that develops mobile meeting applications for conferences. To speak with someone about creating a mobile app for your conference, call 604-875-0403 or visit
quickmobile.com.
WWW.MIDWESTMEETINGS.COM - ALL NEW LOOK, ALL NEW PURPOSE, ALL FOR YOU 33
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