This page contains a Flash digital edition of a book.
by Lara McCulloch-Carter


All at your fingertips… P


lanners are being challenged to work faster, harder, and more efficiently. The past few years have seen a cumulative number of tools created to help us accomplish more. I take great delight when I find a tool that helps my clients and me, so I thought I’d share some of my favorites to make your job easier. Engagement • Quora: Ask and answer questions about an event. Listen to what people are asking about you. This tool is getting a lot of buzz right now, good and bad. Definitely worth checking out. • SurveyMonkey: Create surveys for free, then share and embed them easily. • Storify: Turn what people post on social media into com- pelling stories. You collect the best photos, video, tweets, and more to publish as simple, beautiful stories that can be embedded anywhere. • BuddyPress: Create your own social network for your event. Awareness • Eventbrite: Create events online, share via social network- ing sites, sell tickets, and manage affiliate partners. • Plancast: A way for people to share what they’re doing (think events) with their friends. • MailChimp: An email marketing tool that is 100% free.


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• Facebook Events: An incredibly powerful tool to share events. When someone indicates they’re attending, all of their connections will be notified. • Lanyrd: A site that allows you to promote your confer- ence, incorporate social conversations about the event, and include links to speaker bios, presentations, videos, and podcasts.


Search Engine Optimization • Thumbtack: Create a great-looking listing for your business and be notified when someone is looking for your services in your area.


• Google Places: Create a storefront for your business so that when people search for products or services like yours, they find you in Google local search results. Creativity • Elance: Post a project (logo design, Web design, invitations, newsletter design, etc.) and let tens of thousands of designers bid on your project. • 99 Designs: Post a project and review submissions from designers around the world.


Website • Snappages: Lets you create a great-looking website, for free, MIDWEST MEETINGS WINTER 2011


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