by Patrick Payne
15 Ways Mobile Event Applications Turn Them Into Dynamic Interactive Experiences
I
woke up confused and panicked. The lady sitting next to me nudged my shoulder just in time for question period. Startled, I looked from side-to-side wondering what had just happened - and soon I was over- come with a sense of dread. I had fallen asleep during the session. From the very beginning, my session experience started off on the wrong foot. I opened the printed event guide and looked up the location of the session, but something wasn’t right: the session room was completely empty. A security guard approached me to inform me that the room had changed. I was on the wrong side of the convention center. I raced across the building and found the lecture hall in minutes, but it wasn’t fast enough - I had missed the first ten minutes of the presentation and other attendees had already snatched all of the printed materials. I took my seat at the back of the room and strained over the heads of others to see the presentation slides. That is the last I can remember. Before I knew it, the session had ended and everyone had bolted out of the room before I could find out what I had missed. I decided to fill out a session evaluation form based on my short experience, but couldn’t; the form was included in the printed materials that had disappeared before I arrived.
This story relayed to me by a friend and associate that recently attended a conference made me realize that the way we have been running sessions for decades needs to change. Sessions need to do more than just keep us awake. They need to be inspiring, engaging, interactive and a lot more convenient. Despite his semi-conscious experience, the good news is that more and more event organizers are making big changes to the way we’ve been running sessions for so many years. They’re embracing mobile technology to capture
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their audience’s attention right in the palm of their hands, and they’re making a huge difference. So if you’ve ever found yourself walking out of a session struggling to remember what you have just learned, read on. Here are 15 ways a mobile event application can turn a session into a dynamic interactive experience and help you get the most out of your next session experience:
1.
Find sessions that are relevant to you: Have you ever discovered that you missed a session that was relevant to you? A mobile event application provides more ways to track down all of the ses- sions that you should be attending. You can quickly search for ses- sions by name, view them listed by track or quickly flip through a scrollable event schedule organized by date and time. Often times you’ll find a relevant session when you least expect it, like when you’re browsing speaker profiles that provide links to each speaker’s sessions.
2.
Never forget a session: Mobile event applications provide cal- endar functionality that helps you organize your own personal event schedule. The moment you find a session that you want to attend you can instantly add it to your personal schedule with the tap of a button. If there’s a conflict, the mobile application should tell you right away.
3.
Always come prepared: Sessions are always more meaningful when you arrive well versed on the subject matter - or at least have a chance to give it a moments thought. Mobile event appli- cations make it convenient to access session collateral before you attend, whether it’s a PowerPoint presentation or PDF, and refer back to it after you’ve gone home.
MIDWEST MEETINGS WINTER 2011
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