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ASICS Europe increase sales by


13.2% between January and September 2011. Running footwear sales rose by 21% and running apparel by 25%.


2012 Attendances Remain Stable


I


LIVERPOOL has signed a 6-year kit deal with Warrior Sports reportedly worth £25 million per year. The American company will replace Liverpool’s long-term partner Adidas.


SAUCONY are to be the headline sponsors


of the Cambridge Half Marathon. The event takes place on March 11 2012.


NOVA INTERNATIONAL


signs Aqua Sphere as offi cial swim kit partner to the British Gas Great Swim Series 2012, Europe’s largest open water mass participation programme.


PUMA signs partnership with


Manchester City midfi elder Nigel De Jong (pictured). De Jong will wear the Puma PowerCat 1.12 boot.


SPO Munich 2012 attendance remained stable. Despite the recent snow situation


in Germany and the uncertain economy, attendances held up relatively stably at ISPO Munich 2012. Messe München says the fair


recorded a total of around 80,000 daily visits, which compares well with the record high levels of 81,928 visits reached last year. The largest increases in attendances stemmed from the Russian


ISPO found that 70% of the visitors to the show felt it had been either very good or excellent


A survey from the


Federation, the USA, Turkey, Canada and China. This year’s fi gures once again proved that ISPO is a truly global show, as 65% of the visitors as well as 83% of the 2,344 exhibitors, came from outside of Germany. A survey from the ISPO found that


R


eports from the Intersport Q3 show in


Solihull suggest a slow upturn in the fortunes of the sports trade with a busy three days for suppliers and members alike. The Intersport area


showcased seven exclusive campaigns, with Adidas, Nike, Salomon, Reebok, Canterbury, Asics and New Balance all giving members exclusive products and marketing support. Early signs from the


show were positive with optimism over the potential of a massive sporting year ahead with the


04 | SGB-SPORTS.COM


70% of the visitors to the show felt it had been either very good or excellent, and another 28% found it good. The future of the show looks secure with 51% of those surveyed felt that ISPO Munich will continue to gain importance as the leading sports international business platform.


Intersport Report


Uhlsport UK announces a 25% sales increase


U


hlsport UK have increased revenues for the second year running by over 25%.


Commenting on the growth, Country


Manager Paul Sherratt stated “The growth comes from a continued commitment to goalkeeping as a complete category alongside a huge global investment in stock to support our teamwear programmes.” Uhlsport has a number of leading


Premiership goalkeepers such as Pepe Reina (pictured) at Liverpool and looks set to have the highest number of fi rst choice goalkeepers in the 2012 European Championships on their books. Sherratt’s Solutions for Sport business


has represented the brand since 2008 during which time the Uhlsport business has doubled in turnover. Sherratt has recently announced


that Spalding has been added to the Uhlsport UK business alongisde Kempa (Handball) and Uhlsport and further growth is anticipated for 2012 and beyond. SGB


Positive Vibes for 2012


upcoming Olympics and Euro 2012. The Nike evening


featured an interview with football legend Bryan Robson, followed by him signing autographs for everyone. A raffl e was also held and raised an impressive £1,023,


which has been equally divided between the charities of Bryan’s choice - Manchester United Foundation and Cancer Research UK - with prizes of signed jerseys and footballs. The second evening


saw an event hosted by Reebok, who


Early signs from the with optimism over the sporting year ahead


show were positive potential of a massive with the upcoming


brought its Sport Of Fitness campaign alive with a Reebok Crossfi t session. The next Intersport show takes place on the 27 and 28 March.


Olympics and Euro 2012


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