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Authors


Heather Bettridge, CPC, CPMA, is a practice management consultant with more than 10 years of experience in health care. Her expertise includes practice operations, human resource management, coding and documenta- tion audits, financial analysis, and new practice setups. She holds a bachelor’s degree from The University of Texas at Austin and is certified as a professional coder as well as a professional medical auditor by the American Academy of Professional Coders.


Liz Carmack is a writer, editor, re- searcher, and author in Austin. She began her career as a newspaper jour- nalist in 1983 and worked as a profes- sional communicator for the Lady Bird Johnson Wildflower Center, KLRU-TV, and the Texas Commission on Envi- ronmental Quality before founding Liz Carmack Communications in Austin in 2006. She also writes nonfiction books. She has a bachelor’s degree in journal- ism from Oklahoma State University and a master’s degree in mass communica- tion from the University of Leicester in Leicester, England.


Texas Medicine Associate Editor Crystal Conde has a decade of experi- ence in journalism. She graduated from the University of Missouri-Columbia School of Journalism in the magazine sequence. She has served as associate editor of Texas Medicine magazine for the past four years. Before joining the Texas Medical Association, Ms. Conde was assistant managing editor of the Austin Business Journal. She also served


as senior editor for Hobsons, a multime- dia publishing company in Cincinnati.


Katie Ford has been a writer and editor since 1993, working both on staff and as a freelancer for magazines and newspa- pers. In the spring of 2005, she founded Katie Ford Editorial LLC in Austin, Texas, which provides publication management and writing and editing services to cli- ents in a variety of industries. She has written and edited content for the Texas Medical Association, The Washington Post, Massachusetts Institute of Technol- ogy’s Technology Review magazine, the LiveSTRONG Foundation, Hoover’s Inc. and Andrew Harper’s Traveler magazine. She also serves as the copy editor for Fraud Magazine and as the editorial di- rector for Texas School Business, a maga- zine that has covered public education in Texas for 58 years.


Texas Medicine Senior Editor Ken Ortolon is a veteran journalist and media relations professional who has covered political and health care issues for more than 25 years. A native Texan, Mr. Ortolon graduated with honors from The University of Texas at Austin with a bachelor’s degree in journalism in 1977. He was a reporter for the Temple Daily Telegram, Long News Service, and El Paso Herald-Post. Following a stint with the Texas State Teachers Association, he joined the Texas Medical Association in 1989, where he has served as a media and public relations specialist, director of media relations, associate editor, and senior editor of Texas Medicine.


February 2012 TEXAS MEDICINE 23


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