contents Special Section

79 Game Changers What’s top of mind in 2012 for 11 industry leaders. 80 ABTS Convention Services

82 Boise Convention & Visitors Bureau

84 Experience Columbus 86 Grand Traverse Resort & Spa

88 VISIT Milwaukee 90 NY 5000 92 pc/nametag Inc. 94 Peabody Hotels 96 Tampa Bay & Company 98 Virginia Beach Convention & Visitors Bureau

Jennifer N. Dienst

Departments 15 Plenary Aloha, APEC! Pre Con: American Urological Associa- tion. Post Con: KidneyWeek. Plus: Convene On Site; Tokyo Motor Show; International Auctioneers Conference; Mobile Event 2.0; mentee- turned-mentor Deirdre Clemmons; Your Brain at Work.

28 Urban Planner Philadelphia Hunter R. Slaton

30 Giving Back ‘A Green Meeting on Steroids’ Michelle Russell

32 Innovative Meetings Feedback Mechanism Michelle Russell

4 pcmaconvene January 2012 104

1_12 People & Processes 34

Don’t Let Your Legacy AMS Kill Your Conference Dave Lutz, CMP

Meeting Management: SMMP 36

Measuring Success, Part 1 JenniferW. Brown, CMP

Meeting Management: Online 38

A More Perfect Union Barbara Palmer

Features

‘Have a Super Day’ 67 How Indianapolis is advancing the ball on host-destination hospitality for Super Bowl XLVI — coming to the Circle City on Feb. 5. Michelle Russell

ONE ON ONE WITH Jeff Leitner 69 “We convene a group of the smartest people we can find and put them in the room,” the dean of Insight Labs tells Convene. “We don’t have a direct stake in what’s going on, and that allows us to have a fundamentally different conversation.” Christopher Durso

Hard at Play 73 You thought Attractions Expo was big before? Fasten your restraint harness and check it out now that it’s been relocated to Orlando — theme-park capital of the world — for the next decade. Jennifer N. Dienst

www.pcma.org

Other Duties as Assigned 104 Gone Fission

Teri E. Jarvie, CMP Also in This Issue

Behind the Scenes 7 Comments 9

To the Point 10 PCMA Today 12 Advertiser Index 103