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Progressive Design Challenge Overview Thinking Outside the Page
DAY 1: Concept and plan
your magazine idea
9–9:30 a.m. Define the vision for your magazine with the Triangle of Pixel Love.
9:30–10 a.m. Consider what kinds of content your magazine needs.
10:15–11 a.m. Create a thesis statement, title tag, URL, and H1 [HTML tag] for your magazine.
11 a.m–12:15 p.m. Sketcha concept map for your magazine’s information architecture.
12:15–5:30 p.m. Create concept sketches for your magazine, as zoned wireframes for: mobile device tablet PC browser
DAY 2: Wireframing
across multiple screens
8–8:50 a.m. Share your sketches withsmall groups and speakers.
9–9:45 a.m. Sketch how your magazine’s home screen, withdynamic content, adapts to these form factors: mobile device tablet PC browser
9:45 a.m.–12:15 p.m. Describe the audience for your magazine as personas, and what they want to do when they visit it.
12:15–4:45 p.m. Select a persona and sketch a flow of how s/he would find content on: mobile device tablet PC browser
DAY 3: Testing
your design ideas
8–8:50 a.m. Share your flows withsmall groups and speakers.
9–11:00 a.m. Take your mobile flow and draw a final design to test.
11 a.m.–12 p.m. Have the person sitting next to you walk through the flow you’ve created—as the persona you’d identified!
HOWwill address that issue next year, McCarren said, by building more time into the schedule or working more with attendees after the conference concludes—any way “we can allow them to really move through all of this and also feel like they have enough time to absorb all of the information.” Initial feedback from the launch conference has been
extremely positive. Along with his submission for the chal- lenge, one participant had nothing but praise for the event. He emailed McCarren: “Kudos to everyone involved with the conference. All of the speakers were genuinely willing to engage and share their expertise, which was awesome! Best design conference I’ve been to in 17-plus years as a profes-
46 pcmaconvene January 2012
sional designer. It was a very invigorating experience.” Additional feedback has shown that, at a minimum, atten-
dees’ “expectations for what the information was going to be and what we delivered really matched up,” McCarren said. “Which is a great thing to have when you’re planning an event.”
—Michelle Russell
FOR MORE INFORMATION: http://howinteractiveconference.com and www.howinteractivedesign.com