CHEERLEADER: Indianapolis Convention &Visitors Association
Senior Vice President Susie Townsend, who also serves as vice president of
the 2012 Super Bowl Host Committee, spearheaded a customized customer- service program to make visitors feel welcome—on the big day and beyond.
When Super Bowl fans come to Indianapolis this month and next, a Super ServiceTraining Program will ensure that they become fans of the city and its people as well.
BY MICHELLE RUSSELL www.pcma.org pcma convene January 2012 67
PHOTO COURTESY INDIANAPOLIS CONVENTION & VISITORS ASSOCIATION; VISITINDY.COM