‘HAVEA SUPERDAY’

CHEERLEADER: Indianapolis Convention &Visitors Association

Senior Vice President Susie Townsend, who also serves as vice president of

the 2012 Super Bowl Host Committee, spearheaded a customized customer- service program to make visitors feel welcome—on the big day and beyond.

When Super Bowl fans come to Indianapolis this month and next, a Super ServiceTraining Program will ensure that they become fans of the city and its people as well.

BY MICHELLE RUSSELL www.pcma.org pcma convene January 2012 67

PHOTO COURTESY INDIANAPOLIS CONVENTION & VISITORS ASSOCIATION; VISITINDY.COM