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PLENARY The Man Behind Mobile Event 2.0

WHAT’S YOUR STORY? Patrick Payne

The president and CEO of event- and conference-app company QuickMobile tells how he went from working on early video games to becoming a true believer in the power of mobile event apps — and how innovations such as the iPhone can actually make face-to-face more important and engaging.

I

HAVE BEEN IN THE SOFTWARE BUSINESS for over 30 years. I started by writing music for video games way back when. I wrote

the music for “Test Drive,” which was the best- selling game in the world in 1987, for a little company called Distinctive Software, which eventually became Electronic Arts (EA). I went into several different startups, and eventually I found myself at Ericsson, where I worked for five years, and I was in charge of their mobile Internet division in Brussels for two years. It was interesting because back then, in the 2000–2001 time frame, we were talking about a lot of the things that have just recently become available — mobile commerce and gaming — and about how people will communicate

20 pcma convene January 2012

and network with each other in real time. And we really had no idea how those platforms would work. We started QuickMobile in late 2006, and we were initially all about SMS and contextual mobile marketing. We made a shift in late 2007–2008 into the world of applica- tions, and it was primarily around the iPhone. We saw a huge opportunity there. And the first thing we did was three applications for film festivals.

Then we did the PhoCusWright Conference in 2009. And when the light went on for me was when we were at the confer- ence and they had a full printed program, and in the very first keynote speech someone pulled the fire alarm. Everyone had to leave

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ROCK STAR: In late 2007, QuickMobile pivoted to focus more on mobile apps than on SMS text-messag- ing and “contextual mobile marketing,” said Patrick Payne, who added: “When I first saw the iPhone, we said this is radical- ly going to change the world.”

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