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NEWS // FEATURES // NEW PRODUCTS Farnell shortlisted at the EConsultancy


Innovation Awards 2012 Farnell, the leading multi-channel electronics distributor, has been shortlisted at this year’s EConsultancy Innovation Awards under the Innovation in eCommerce category. In this highly competitive shortlist, Farnell is up against Tesco, ASOS & Profero, Keybroker, miiCard, nToklo and Somo. Farnell, a part of the Premier Farnell Group, has excelled throughout the year with a number of innovative web-based initiatives and now transacts more than 70 per cent of its business in Europe via eCommerce channels. This fi gure continues to grow as increasing numbers of customers select the web as their channel of choice. Farnell’s exclusive online eCommunity, element14, has been a signifi cant


factor in boosting the online experience for electronic design engineers. The community was further enhanced with the launch of the Knode on element14, the world’s fi rst interactive design automation hub for electronic design engineers. “Being shortlisted for this award is excellent news and evidence of the


hard and innovative work our teams have put in to make it happen,” said Neil Harrison, President of Farnell Europe. “Our digital offerings for the iPhone, iPad and Google Android applications, and the launch of a dedicated Facebook F-Commerce App for engineers are just a few of the many initiatives that refl ect our focus on enhancing our customers’ online experience.” Econsultancy’s annual Innovation Awards highlight the fi nest creative


thinking across the digital industry. This year more than 450 companies entered the awards, out of which 150 made the shortlist across 19 categories. The innovation in eCommerce category recognises an approach, idea, practice or technology which holds out the promise of being a smarter, better, way of doing things within the eCommerce space. Winners will be announced at the awards ceremony at the Park Lane Hotel in London on 23 February 2012. Visit www.farnell.com


Multitest’s 2012 training schedule is now available


Multitest, a designer and manufacturer of fi nal test handlers, contactors and load boards used by integrated device manufacturers (IDMs) and fi nal test subcontractors worldwide, announces that its 2012 training schedule is now available online. Multitest’s training courses are designed to familiarize the trainee as easily and quickly as possible with the most important features of the test handlers. After completing the training, staff will be able to optimize for the requirements of the actual applications, operate and maintain


8 EIU


equipment more effi ciently, and increase machine up-time. Multitest offers two different levels


of training – advanced and expert – both of which take into account the trainee’s previous knowledge. Additionally, Multitest offers on- site training at customer sites. The training covers the mechanical and electronic characteristics of Multitest’s equipment as well as maintenance and operation. For more information or to view the training schedule, please visit http://www.multitest.com/training.


Krayden, Inc. opens new warehouse in Florida


Krayden, Inc., a leading distributor of engineered materials, has opened another new location in Melbourne, Fla. The new warehouse marks Krayden’s fi fth expansion in the last two years. Due to recent growth, Krayden


has outgrown its current facility in Melbourne, leading to the opening of the new, larger warehouse. This facility enables Krayden to service Central and South America as well as the Caribbean territory while maintaining its current customer base in the United States. The new 4500 sq. ft. facility doubles Krayden’s stocking capabilities and is laid out for maximum effi ciency. Named “Dow Corning Electronics


Distributor of the Year 2008, 2009 & 2010,” Krayden is a technical problem solving distributor, specializing in adhesives, sealants, coatings, solvents, various types of chemicals, solder and lead-free solder. Krayden serves the solar, electronics, aerospace, and transportation as well as OEM manufacturers. With numerous locations, the company provides distribution throughout North America, including Mexico and Canada, and now improved service throughout the Upper Midwest. For more information about


Krayden, Inc., visit www.krayden.com.


Check out: www.electronics


componentsworld.com or


www.electronics


productionworld.com for weekly industry updates.


www.electronicscomponentsworld.com / www.electronicsproductionworld.com January 14th 2012


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