NEWS // FEATURES // NEW PRODUCTS Avnet Memec promotion supports energy-
sensitive embedded development Avnet Memec, the highly specialized semiconductor distributor of Avnet Electronics Marketing EMEA, is kicking off 2012 with the fi rst of four microcontroller development giveaways, each of which will offer the chance to bag one of 200 free starter kits for Energy Micro®’s innovative ARM® Cortex™-M devices. The fi rst promotion is for the
Energy Micro Tiny Gecko Starter Kit (STK) supporting the ultra low-power EFM32 Tiny Gecko microcontroller. The kit allows a fast start to new designs by providing a ready-to-run evaluation board and software, as well as demonstration IP for exploring the device’s sensing and HMI features. With a segment LCD, user pushbutton, LED indicator and touch controls on board, the kit helps speed up completion of projects such as energy metering, sensing and automation, security monitoring and medical devices. A free STK will be given to the fi rst 200 visitors to register at www.
avnet-memec.eu/geckotogo. EFM32 Tiny Gecko microcontrollers
combine a 32MHz ARM Cortex-M3 processor with innovative power- management and peripheral features to satisfy energy sensitive applications. The EFM32TG can maintain signifi cant functionality, including displaying custom LCD animations, while in
deep-sleep mode, but can wake extremely effi ciently to resume full operation. The integrated Low Energy Sensor (LESENSE) module, Low Energy UART (LEUART) and Peripheral Refl ex System (PRS) allow functions such as sensor monitoring, capacitive touch, UART communication and peripheral interactions such as timer-triggered ADC sampling to continue in deep sleep without CPU intervention. Over the next nine months, Avnet
Memec will hold a further three promotions, each giving away 200 kits for Energy Micro EFM32 Leopard Gecko and EFR32 RF-enhanced microcontrollers based on Cortex-M3, and the EFM32 Zero Gecko Cortex-M0 series. In total, Energy Micro’s EDN
China 2011 Innovation Award- winning EFM32 Gecko product range comprises more than 180 devices featuring ARM Cortex-M3 or Cortex-M0 processors. Avnet Memec supports the complete EFM32 portfolio throughout Europe as part of its distribution agreement with Energy Micro, and provides a high level of technical support to customers building energy-sensitive embedded computing solutions. More information can be found at:
www.avnet-memec.eu
Data I/O announces new Brazil partnership with Fuji do Brasil
Data I/O Corporation (NASDAQ: DAIO), the leading provider of manual and automated device programming solutions, announces a new agreement for sales and service in Brazil with Fuji do Brasil. Fuji do Brasil is headquartered in
São Paulo, Brazil, with other offi ces strategically located in Campinas, Curitiba and Manaus. Founded in 1995, the company provides a full line of manufacturing equipment and services to the Brazilian electronics manufacturing industries. With a team of 70 service, sales and support staff, Fuji do Brasil offers customers best-in-class technical expertise and service. “Partnering with Data I/O ensures
that we will deliver complete solutions to our customers,” explains Domingos Tomyama, Managing Director of Fuji Do Brasil. “With Data I/O’s proven factory integration hardware and software solutions for programming, our customers will further maximize quality and profi tability.” “This new partnership with Fuji do
Brasil represents Data I/O’s ongoing commitment to the Brazilian market,” notes David Boak, Director of Sales, Americas at Data I/O. “Aligning the two market leaders will undoubtedly deliver the best solutions with the best support, helping our customers deliver the highest quality products to market.” Additional company information is
available at
http://www.fujibrasil.com.br/.
Check out:
www.electronicscomponentsworld.com or
www.electronicsproductionworld.com for weekly industry updates.
4 EIU
www.electronicscomponentsworld.com /
www.electronicsproductionworld.com January 14th 2012
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