Joe Public Consumer A


t the very heart of the global freight business is the ordinary, everyday consumer – there would be no requirement for logistics if Joe Public did not also


need to be fed, clothed and entertained. The exact relationship between human wants and


desires and demand for freight is in a state of constant flux. If we are indeed seeing the permanent economic decline


of the west – and the effects of the recession are already plainly evident on high streets from Athens to Edinburgh, from Miami to Seattle – then the importance of Joe Pubic might diminish, but will he be replaced by Zhou Public, or José Publico, or even Igor Publik? The huge growth of corporate outsourcing that has


taken place over the past two decades has been one of the fundamental drivers of globalisation, but it has gone hand- in-hand with the developments that have taken place within logistics: the dominance of the container; the


creation of huge container ports able to handle the massive volumes generated and likewise the development of ships capable of carrying such vast quantities and so on… without these advancements globalisation itself could not have taken place. It is s sclerotic, symbiotic relationship that, at its heart,


is underpinned by continuing demand from consumers – be it for the bare necessities such as food and clothing, or medicine; or for cars, gadgets and all the other paraphernalia of modern life. It is way beyond the remit of this short study into the


most influential people in freight to make any predictions as to how the global economy is to develop, with crisis hanging over the Eurozone and depression looming in the UK and US, but what we can say with certainty is that the regardless of the shifts of wealth and demand, one constant that always remains is mankind’s amazing capacity for creative energy.


Adam Rashid Freight Co-ordinator, Sony Corporation


stood up for shippers’ interests. Rashid was the first shipper to speak at the Terminal


A R


Operations Conference on the subject of how shippers view ports. He has also spoken at Containerisation


International’s Line Shipping Conference – to a generally hostile audience of container shipping line


dam Rashid is unlikely to be the most senior figure within Sony’s shipping department, but he joins this list for the way that he has publicly


executives – criticising the industry’s poor reliability performance and questioning the motives for slow- steaming. That took courage, but if the freight industry is


genuinely going to see partnerships developing between customers and suppliers, a shipper had to stand up and say these things. He has been with Sony since 1995, and in his present


role of co-ordinating all of Sony’s sea and air freight into and out of Europe since 2005.


Frank Reiman President & CEO, Cargolux


eiman took over as head of Cargolux at the start of January 2011, following a stint on its board as a director.


Cargolux is Europe’s largest all-cargo airline and


launch customer of the new generation Boeing 747-8 freighter airplane. It currently operates two 747-8 cargo aircraft and 13 747-400 freighters. Its worldwide network covers 90 destinations. Reiman’s career began as a parliamentary attaché in 1994. Six years later he was nominated adviser at the


26 IFW-Lloyd’s Loading List | Freight’s Global 100 | 2012


Luxembourg Court of Auditors, where he was in charge of auditing the ministries of transport, family, finance and budget. In 2004 he became first government advisor


responsible for general coordination at the Ministry of Transport. He became government commissioner for Luxair, where he was a driving force behind the airline’s restructuring, while the new Terminal A at Luxembourg Airport was opened during his tenure as chairman of the airport’s board.


Freight’s Global 100


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