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Developing An Effective by Kristen McCann Rushing


Recruitment Plan


it's worse than expected, you have some options. You can get a second opinion, you can get some more training or you can adjust your goals. Once you and your parents feel comfortable with your list, then develop an approach for how you are going to get these schools to notice you.


Introduce yourself with an email and a DVD of some of your fundamental skills and some game play. Don't make this a 20-minute DVD, you will be lucky if the coach watches the first 5 minutes. Again, you probably want to run your DVD by someone who knows what they are talking about. Putting 10 minutes of bad fundamental skills on a DVD will not benefit you very much. Don't worry about the music playing in the background, just be sure you have some solid, concise footage.


From here, figure out where these colleges can see you play. You don't have to attend every recruiting event and spend thousands of dollars, but you do have to give yourself a handful of times where these coaches can see you and assess your ability to play at that school. It may be at USAFH recruiting events, smaller showcases, clinics, camps, etc. Try to attend the events that you know the schools you are


interested in will attend. Make contact with them before the event and follow-up after. Make sure they have all the information necessary to evaluate your play.


Finally, you will have to be realistic about the communication you receive in return. An email to attend summer camp does not usually mean a scholarship offer is imminent. An invite to junior day is a step in the right direction though. Be targeted in your approach so that you do not waste a lot of time chasing the wrong schools, but be open to schools that take notice of you along the way.


Expect to feel some uncertainty and remember to have patience. You are not the only one trying to figure this puzzle out. College coaches are also trying to sort through who will be the best fit for their program and how to allocate their resources. Sort out a timeline that works for you so that you are able to make decisions that are in your best interest. As you work your way through this maze, keep your goals in mind and try not to lose track of what is important to you. Success is within your reach!


kristen@focusfieldhockey.com 17


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