Industry: News On the wing


For more on these stories, see www.sgb-sports.com


New appointment - Macesport has announced the new appointment of Hannah Lupton as Account Manager (Digital). She will be responsible for Macesport’s social media portfolio, which services over one million followers.


New UK partner - Spalding, the basketball equipment provider, has announced the appointment of a new UK partner, Solutions for Sport.


Pattni Imaginations - The company behind the new Match Stars range of football action figures, has announced details of a new international distribution agreement that will see the figures launched across Latin America


Hark Solutions showcases new aWorkbook


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he aWorkbook is a combined digital catalogue and sell-in tool for b2b sales. The aWorkbook brings mobile computing solutions for sales and marketing professionals suitable for the sports footwear and apparel sector. There is an opportunity for sports retailers to capitalise on the increasing importance of technology to improve sales and promote their message.


Brand owners using aWorkbook to sell their products in the wholesale channel can reduce printing costs, better communicate brand and marketing stories and keep online catalogues up to date by using the internet update. Up to date product information means sales order


capture is accurate and more efficient. Recently approved for iPad by the Apple App Store, aWorkbook works on any tablet, laptop or desktop computer.


D3O appoint Mostyn Thomas as Marketing Director


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3O, the British impact protection specialists, has appointed Mostyn Thomas to the newly created role of Marketing Director The appointment comes at a time of significant growth for D3O and comes with a brief to spearhead the brand's communications and build brand partner marketing programmes.


Thomas joins from Musto, the technical sailing apparel brand, where as Marketing Director he was a member of the Senior Management team that transformed the company's performance over the last two years and which included a £5million upturn in EBITDA in a 12 month period.


OPRO ambassador - Manu Tuilagi signs as face of OPRO mouthguards


Prior to that Thomas was Head of Global Marketing & Sponsorship at Canterbury of New Zealand, the rugby apparel brand, during a period that saw the company grow from £6.5million to £38million turnover in Europe in four years.


One of Thomas’s first projects was to launch


XERGO, a new product range of limb protectors from D3O at EICMA, the International Motorcycle Show in Milan last week and co-hosting a press conference with leading motorcycle apparel brand Furygan.


Aqua Sphere supplies 11th Series of I’m A Celebrity…Get Me Out of Here!


A 4 www.sgb-sports.com


qua Sphere hase been asked to supply goggles and masks to the award winning ITV Productions programme I’m A Celebrity Get Me Out of Here!


This highly popular ITV show is now in its 10th


year and series 11 will see Aqua Sphere’s Kaiman goggles and Seal masks again being used by celebrities to protect their eyes during the show's infamous Bushtucker trials.


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