geocaching competition, in partnership with VisitWoods and The Boys’ Brigade, which will run into 2012. Over £30,000 worth of prizes have been hidden across the UK including a range of mountain bikes, camcorders and a holiday for four to Andorra. Natasha Bartlett-Twivey, Magellan’s
G
Marketing Manager for the UK & Ireland, said: “We’re really excited to launch the UK’s biggest ever geocaching competition and help a new generation enjoy a new hobby. With so many prizes on offer and caches hidden all over the country, there’s never been a better time to start geocaching.” Geocaching is a 21st century “treasure
hunt” game where adventure seekers use GPS technology to hide and fi nd physical objects, solve location-based puzzles, and share experiences online. By using devices such as Magellan’s recently launched eXplorist GC, anyone can download coordinates and clues to caches hidden all
lobal GPS brand Magellan has launched the UK’s largest ever national
over the world. Gayle Wharton, Communications
Manager for VisitWoods, said: “We live in a digital age, but also one of ‘nature defi cit disorder’, where children and young people are becoming increasingly disconnected with the natural world, and where parents often lack the confi dence to let them play and explore outside. Geocaching offers the excitement of a high-tech game, but gets kids and their families outside together. We hope that this competition will encourage more people around the UK to enjoy and explore their local woodland.” Chris Norman, IT & Communications
Manager for The Boys’ Brigade, said: “The spirit of exploration and discovery inherent in geocaching makes it a great activity for young people to get involved in. Over 1,000 of our members, from over 100 local companies were involved in hiding the caches and providing clues and we hope our efforts encourage more young people up and down the country to take up the hobby.”
A
SICS has announced the appointment of Lisa Thompson as Apparel and Ac-
cessories Product Manager UK and Ireland. Lisa joins the performance sportswear brand with a wealth of experience including run- ning her own business and a number of years at Reebok where she rose to the posi- tion of Global Product Manager.
Fitbit Ultra is an activity tracker that automatically syncs information to a personal web profi le on
Fitbit.com, helping those looking to get and stay fi tter and healthier to monitor and manage their daily activity and to remain motivated. The brand was recently listed as one of the
F
itbit, America’s fastest growing fi tness and wellbeing brand is launching in the UK. The
top 30 iconic design leaders in the US by Fast Company magazine, adding to a list that includes Apple, Nike and Starbucks. Fitbit has sold thousands of trackers since 2010 and business grew by over 300% in 2011 alone. The device, available in blue or plum, will cost £79.99 SRP
She will be responsible for the continued
growth of ASICS’ apparel offering, which has seen a 171% sales increase since 2010. The appointment signals ASICS’ intent to strengthen its complete product offering and position itself as the true sports performance brand.
W
ith the launch of the Plantronics Marque M155 Bluetooth headset us-
ing your smartphone while on the move is now easier. Designed as the ideal companion for the iPhone and Android smartphone, the Marque is lightweight and easy to use. It is enabled with voice recognition so users can answer or ignore calls completely hands-free and has audio streaming capabilities which allow you to listen to music, GPS directions or email, whilst providing the great ste- reo quality The Marque comes with a free iPhone or Android app. The app provides one-touch pairing and a sound check before you make that important call and also helps users familiarize themselves with the added functionality of the headset, such as stream- ing music. The app also provides users with all information usually found hidden inside the box, such as a set-up guide and FAQs, meaning all support and guidance is at the tips of your fi ngers any time.
It even shows
you the battery level of Marque on your iPhone screen.
www.sgboutdoor.co.uk
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