Products: Tech Rep
NATURAL RUNNING EXPERIENCE
ASICS LAUNCHES NEW COLLECTION OF LIGHTWEIGHT, NATURAL RUNNING SHOES WITH PROPULSION TECHNOLOGY
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ovember 2011 marks the European launch of ASICS 33; a collection of lightweight
footwear which offers a new natural running experience. The 33 collection is a new addition to ASICS’ performance range and comprises of athletic footwear offering protection, flexibility, comfort and support in a lightweight, less structured package. The ASICS 33 collection brings the brand’s innovation to the natural running market. The collection offers a responsible application of technologies, to give consumers a comfortable, lightweight shoe with a responsive ride, whilst still maintaining adequate support to minimize impact. The 33 collection represents an exciting new interpretation of the ASICS Impact Guidance System (I.G.S.), the research- based, natural movement philosophy that ASICS pioneered over 10-years ago. With each shoe weighing less than 300 grams[1], the collection provides an enhanced natural motion in a less constructed environment. ASICS has designed the shoes to allow all 33 joints in the human foot to function in a very natural and efficient motion due to the
ASICS GEL-EXCEL33
The GEL-VOLT33 combines several ASICS technologies to offer support, comfort, cushioning, and natural motion.
With every technical detail considered for maximum performance and minimal weight, this cushioned high-mileage trainer weighs less than 298g.
Simon Bartold, Specialist Sports Podiatrist and ASICS International Research Consultant says: “The ASICS 33 is a unique product, designed to work with all 33 joints of the foot. It is a lightweight, deconstructed product which offers flexibility and comfort in a lightweight package. It is
ASICS GEL-HYPER33
The new GEL-HYPER33 is a lightweight, high-mileage trainer that delivers a stable, yet responsive ride.
less constructed style. ASICS Propulsion Trusstic has been integrated into the design of the shoe to enhance the foot’s natural windlass mechanism, propelling the wearer forward with each step. The ASICS full length Guidance Line, visible vertical flex grooves, and the Propulsion Trusstic encourage the foot to follow its natural progression along its gait.
ASICS GEL-VOLT33
ideal for the runner wishing to add a new mix to their training schedule and specifically designed for an awesome road feel and ride in the tradition of our long held believe the shoe should work with the foot…not against it. The 33 collection is the new benchmark in natural running technology.” ASICS is launching three models of 33: The GEL-EXCEL33 (SRP 150) and GEL- HYPER33 (SRP 130) with specialist retail in November 2011 and GEL-VOLT33 (SRP 110) will start to be sold exclusively at Intersport from March 2012.
New Features ASICS GEL-EXCEL33
A new midsole construction includes ASICS’ innovative Propulsion Trusstic and full-length guidance line technologies.
ASICS GEL-HYPER33
ASICS’ innovative Propulsion Trusstic and its full-length guidance line ensure enhanced running efficiency and natural foot movement. By mimicking the Plantar Fascia connective tissue, the one-piece Propulsion Trusstic collects and releases tension.
ASICS GEL-VOLT33
A single-layer SoLyte midsole provides excellent bounce-back properties, cushioning durability, and exceptional light weight. The shoe’s cushioning and comfort features are further enhanced by ASICS’ Rearfoot GEL Cushioning System that provides optimum shock absorption and comfort upon impact.
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