olympics everywhere supplement
special report
Every four years, so it seems, the Games provide the ideal launch pad for a new television technology. Whether it’s high definition, 3D or another flavour of viewing experience, the Games will provide a springboard for the latest developments in broadcast technology. TimFelstead, Harris Broadcast Communications, reports.
event. The rise and rise of mobile viewing is a trend that has largely evolved in the period since the Beijing Games. It provides consumers with so much more choice of how, where and when they will watch the vast amount of content that will be generated by this event. Equally, it offers content creators and broadcasters worldwide with a
Business intelligence T
his time around, there does appear to be a sea-change in the way that consumers worldwide will consume content generated around the world’s premier sporting
Tim Felstead, Harris Broadcast
Communications.
whole new dimension. It provides opportunities to generate entirely new revenue streams that did not exist in 2008. Furthermore, it provides broadcasters and telcos with an opportunity to create clear differentiators between their service and their brand, compared to those of rivals. Already, Harris is working with a
number of customers worldwide on the challenge presented by the world’s largest sporting event. Whilst the technical challenge is considerable, we believe there is a bigger challenge in regarding the project in a holistic
suppliers that aim to provide content over the widest range of devices and platforms possible. Instead, the winners will be the service providers that offer their customers the most cohesive proposition, with content available across the most popular devices at a quality that meets the customers’ needs, when they want it.
Ingest: start as you intend to continue
In a multi-screen environment the big challenge is to provide the same or very similar content across a range of platforms at the appropriate viewing quality. To this end, a very influential factor in deciding how successful you will be is in the quality of your ingest system. Some broadcasters will put their
most inexperienced staff on the ingest challenge but this is short sighted - at Harris we believe this is where your most experienced operators need to exert their knowledge and experience. Employ the right ingest methods and you can save yourself a great deal of time and cost further downstream in your workflow.
40 l ibe l olympics everywhere supplement november/december 2011 l
www.ibeweb.com
for the multi-screen experience
fashion and in integrating strategic business planning throughout their operations. The winners next year (amongst content and service providers at least) will be those that successfully integrate the various production and distribution activities into a single harmonious workflow that is capable of responding to and supporting the very particular challenges that the London Games will present. The winners will not be the service
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60