special report
MPEG4, depending on the requested format from the client. From there, the content will be sent out over PacTV’s established fibre network. PacTV also maintains direct lines to/from European broadcast facilities including Independent Television News (ITN), GlobeCast UK, Sky London, MTV Northern Europe, Telenor and the Paris Television Centre. To make the global leap, PacTV
London is directly connected to PacTV’s headquarters in Los Angeles through a dedicated OC-48 protected fibre path. To further enhance its domestic and global reach, PacTV LA has direct connectivity to ATT/PacBell Hub Hollywood, The Switch LA, Vyvx/Level 3, Aldeavision, Nexion Media, GlobeCast Australia and North America, Intelsat, XO Communications, Broadcast Media Services, NBC Universal Sports and the Tennis Channel, among others. The LA facility directly connects to PacTV New York via a dedicated OC-12. The New York branch has multiple local circuits to Encompass Digital Media (WaterFront), Azzurro HD, and The Switch New York. In addition, the New York facility handles content for Trinity Broadcasting Network (TBN), Fox NY, WWE and Global, CBC and Bell in Toronto. A further dedicated OC-48 fibre line connects PacTV LA to GlobeCast Sydney (a strategic partner), which services Australian Broadcasting Corp, Sky News Australia, Special Broadcast Services, Foxtel and Network Ten, among others. With a further OC12 to Auckland, New Zealand, services are also provided to Sky New Zealand, TV3 and Television New Zealand. PacTV London offers multiple format playouts, including HDCAM, DigiBeta and DVCPRO, in 16:9 or 4:3 aspect ratios, while seamlessly delivering HD/SD content through both fibre and satellite to any location in the world.
The segment relay race
With the global network in place, Olympic coverage has already begun in earnest, with PacTV crews out and about chronicling the construction of the Olympic Stadium and the transformation of East London around the facility. Broadcasters from New Zealand, for example, can conduct a studio interview with a local star athlete months before the actual event. As the event approaches, this type of coverage can expand to include live, bidirectional interviews with Olympics officials, local politicians
www.ibeweb.com l olympics everywhere supplement november/december 2011 l ibe l 37
and construction managers to keep a local audience engaged right up to the opening ceremony. Even before the games begin, PacTV
is in place to offer 24/7 services to accommodate every broadcast challenge in any time zone. This gives the broadcaster booking flexibility, and personal contact with round the clock PacTV operators and technicians. With one phone call, an Australian breakfast show producer can arrange all studio logistics and transmission details in London for a live shot back to Sydney. This allows broadcasters from around the world to get immediate answers while the rest of London sleeps. If the same Australian producer needs technical information for a story or certain events, knowledgeable staff are always a phone call away. As the Games progress, that same Sydney- based producer may want to speak to an athlete who recently broke the world record in the high jump. PacTV will be able to offer them a variety of services from established stand up positions, for example, near Tower Bridge, or from the comforts of its London studio, which will have a live feed of the Olympic Stadium as one of several background options. Another consideration for the
broadcast segment relay race is PacTV’s close proximity to the Olympic Stadium. This proximity offers a distinct advantage regarding content delivery for all clients. Anyone who has traveled to London knows that going from the west to east side can be impossible in a taxi and certainly time consuming via the Tube. So, for a Canadian broadcaster that might be interested in a way to feed its own video content back home, PacTV London is conveniently located just west of all the Olympic action. Additionally, one of PacTV’s pop up positions, Tower Bridge for example, can be booked to include a well- equipped crew for the individual
olympics everywhere supplement
Pacific Television Center - one of London’s premiere production and transmission facilities with capabilities to provide a variety of broadcast services.
journalist, or just serve as a plug-in location for an independent crew. In either case, the shot can be transmitted back to PacTV’s plant in SD or HD. One option for the final leg of the
race is JPEG2000 encoding, which PacTV runs at 100mb for HD and 50mb for SD over its proprietary long haul fibre network. This technology allows for low latency interviews from any established location in London to any fibre-linked broadcaster. This means that a talk show host in Sydney is able to interview an athlete around the world in London in near real time, without seconds passing between the question and the answer as often occurs with satellite-based interviews. This low latency helps to move an interview along, keeping the local audience much more engaged in the programme. While the 27 July 2012 starting time
The Olympic Stadium in Stratford, East London.
for the opening ceremony may seem far in the future, for PacTV the coverage race has already begun through its ability to supply a multitude of services for non-rights holder clients now. From proximity to the main venue to the availability of a long established fibre and satellite network, the race to bring the London Olympics home can be won through PacTV.
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