olympics everywhere supplement
special report
The world will, quite literally, be watching when the Olympic Games come to London next year. Also for the first time, viewers will be able to control their viewing experience more than ever before. This is because they will be participating in the first multi- screen Olympic Games. Ralph Higson, director of Panasonic UK’s London 2012 Olympic Programme, reports.
content value of the Olympic Games across different media platforms to reach viewers in new ways. More than any other event to date, London 2012 is primed to show that the traditional single fixed device/ fixed schedule TV experience is being superseded by a more flexible, multi- screen lifestyle where the time and the place where content is viewed is wholly dictated by the user. This new media world order
presents a range of opportunities for content providers to reach viewers in
Official Worldwide Olympic Partner
Panasonic is proud to support the Olympic Movement - aimed at promoting world peace through sports - as an Official Worldwide Olympic Partner in the ‘audio and visual equipment’ category for more than 20 years since The Olympic Partner (TOP) programme commenced for the Calgary Olympic Winter Games in 1988. Under the slogan of ‘Sharing the Passion’, Panasonic
will contribute to the success of the Olympic Games through its technology. In 2007 Panasonic renewed the partnership with the International Olympic Committee through to the 2016 Olympic Games in Rio de Janeiro.
Going for gold: T
he Games in 2012 will be the first major global event to be delivered to devices beyond the TV as broadcasters, content providers and operators leverage the high
The G-3DP1, a P2HD fully-integrated twin-lens full-HD 3D camera recorder.
new and exciting ways. But it brings massive challenges as well for all parties in the delivery chain - from the initial capturing of the images of athletes in action, right down to delivery to the user’s preferred viewing platform. Broadcast technology and innovation in engineering are proving to be key to making the multi-screen experience possible. At Panasonic, we are playing our part in making the multi-screen Games a reality, finding ways to overcome the challenge of embracing the brave new world of connected devices and mobility without limits.
The multi-screen promise
The future for service providers lies in their ability to bring all forms of
24 l ibe l olympics everywhere supplement november/december 2011 l
www.ibeweb.com
delivering a multi-screen viewing experience for the London 2012 Olympic Games
communication and multi-media content to multiple devices, such as the television, the desktop computer, and the connected mobile device. Driven by the rapid proliferation of smart-phones, tablets, over-the-top media players, and smart TVs, multi- screen video delivery presents an enormous opportunity for broadcasters to enlarge their audience through these new touch points. At the same time, multi-screen
delivery creates a host of challenges for content producers and owners, not least technology obstacles. While the challenges associated with delivering video to devices of varying capabilities over unpredictable wireless connections are many, Panasonic knows that the considerations around multi-screen need to form part of the broadcast production process right from the very start. For content to be viewed on multiple devices, it needs to be easy to manage, edit and ingest which is where the P2 recording format being used at the London 2012 Olympic Games comes into its own. Full production-quality, high-
definition P2 HD uses removable solid- state memory cards. This approach eliminates the mechanical wear and environmental limitations of tape, hard disk and optical-disc-based
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