special report


systems while ensuring the highest reliability, especially in challenging conditions of extreme temperature, shock and vibration. Compatible with PCs and existing file-based IT infrastructures, P2 HD content is recorded as independent frames, can be randomly accessed and easily transferred to, or archived onto, low- cost consumer media such as hard drives or other affordable current IT storage technology and future-based systems. P2 HD systems offer long record times and can be upgraded with higher capacity cards. This means that P2 files are


instantly editable and can be transferred to other computer storage media directly, without the restrictions of needing proprietary video decks or having to wait for real-time transfers. In fact, you can edit footage directly from a P2 card, without having to transfer to a computer at all and eliminating the need to ‘capture’ or ‘digitise’ your footage. Broadcast technologies like P2 are


key to the multi-screen model in helping to deliver cost-effective, portable live video production for web and mobile distribution. It plays an important role in matching multiple devices to a single encoding profile and in creating, managing and delivering content to any screen.


Panasonic and the multi- screen viewing experience


The Olympic Games has always been a pioneer event for the development of TV broadcasting technologies. The London 2012 Olympic Games will be no exception. It will be the 10th Olympic Games since Barcelona 1992 where Panasonic's digital technologies will be used as the official recording format. As the Official Worldwide Olympic Partner in the ‘audio and visual equipment’ category, Panasonic has partnered with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to make the London 2012 Olympic Games the first ever live 3D Olympic Games. The partnership will produce the


first HD 3D live broadcast in Olympic Games history, and will allow audiences around the globe to witness the world’s greatest sporting event in immersive 3D. As Takumi Kajisha, managing


executive officer of Panasonic, has said: “There can be little doubt that the Olympic Games will provide some of the best content for the 3D market in the future, and that 3D TV will


drastically change the way we experience this great sporting event in our living rooms.” Upholding a tradition of pushing the


limits of broadcast, Panasonic will be working to make London 2012 one of the most significant Games in the history of broadcasting technology. As part of this mission, OBS will be delivering more than 200 hours of 3D coverage using Panasonic’s state-of- art 3D production technologies including the 2011-launched AG-3DP1, a P2HD professional fully-integrated twin-lens full-HD 3D camera recorder. Olympic footage will be produced


and delivered to participating rights- holding broadcasters around the world, allowing global audiences to witness the world’s greatest sporting even in immersive 3D. The 3D broadcast will include major events such as the opening and closing ceremonies, athletics, gymnastics, diving and swimming competitions, and will be produced and delivered to participating rights-holding broadcasters around the world.


The London 2012 Games as a broadcast milestone


The London 2012 Games represent the perfect testing ground not only for the multi-screen experience itself but also for the commercial model that goes with it. As a global event in its own right, the high profile and prestige of the Olympic Games is easily transferred to the screen. However, much of this will be at the instigation of the fans themselves - our own research has already shown that London 2012 will be one of the most ‘captured’ events in our lifetime for this reason. We estimate that sports fans will


take more than 466 million photos and they will video an incredible 175,384,000 minutes of action - equivalent to 334 years of footage. In my view, the Games will be a


watershed moment that will open up the realities and possibilities of multi- screen viewing to many more people. Our involvement will help to show that a consistent, high quality multi-screen experience can be delivered if cutting edge professional broadcast technology is put into use. The flexibility and high performance


levels that define Panasonic equipment help to push the traditional boundaries of broadcast to encompass multiple screens of different types, from smart phones, tablets, PCs, notebooks and connected TVs. Because


olympics everywhere supplement


The London 2012 Olympic Games camcorder line-up


A wide range of Panasonic equipment will be used at London 2012 including the AG-3DP1, the latest Panasonic full-HD 3D camera recorder. Introduced at NAB 2011, the camera is a 3D twin-lens


P2 HD shoulder-mount camcorder with 10 bit, 4:2:2 independent frame, full 1920x1080 resolution. The 3DP1 incorporates two pairs of 1/3 type full-HD 2.2 megapixel 3-MOS imagers with enhanced sensitivity and a 20 bit digital signal processor to acquire full production quality, native 1920x1080 resolution images. The 3DP1 incorporates stereoscopic adjustment controls


making it easy to use and operate. Conventional 3D camera systems require these adjustments to be made by means of a PC or an external video processor whereas Panasonic’s integrated professional 3D camera recorders automatically recalibrate without any need for external equipment, allowing immediate 3D image capture. The 3DP1 offers all the benefits of a familiar, fast, file-based P2 HD workflow including such recording features as instant recording start-up, clip thumbnail view for immediate access to video content on all cards, and a host of time-saving recording modes including continuous recording and interval recording. Panasonic’s twin-lens 3D camcorder HDC-Z10000 will also be used for ENG during the Games.


content will be generated in a range of formats including HD and 3D, London 2012 will be able to maximise its relevance and reach to the widest audience possible, satisfying the growing demand for different kinds of content at home and on-the-go. In an Olympic Games of many


Ralph Higson, director of


Panasonic UK’s London 2012 Olympic


Programme.


broadcast firsts, it will be multi-screen delivery that will triumph as the winning formula. We will use deep broadcast technology experience and expertise in content capture and display technology to make the Games relevant to as many different screens as possible in terms of how the content is recorded and how it is filmed and shown, allowing the world to share in the passion of the Games in a way that we think will shape the on-screen future for all Olympic Games to come.


Display technology at London 2012


Screens ranging from 14m? and 52m? have already been supplied for the London Prepares test event series, showing sports such as BMX, basketball, hockey and beach volleyball. Plasma TVs are also being installed inside numerous London 2012 venues to show audience interactions and action replays. Screen sizes used in the official London 2012 sports


testing programme will range from 14 metres to a massive 52 metres. Other screens to be used will include numerous 103-inch TH-103VX200s and the Panasonic TH- 152UX1 4K2K known for its sharp picture quality and deep contrasts.


www.ibeweb.com l olympics everywhere supplement november/december 2011 l ibe l 25


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60