olympics everywhere supplement
special report
As the world holds its collective breath in anticipation of the 2012 Summer Olympic Games, officially known as the Games of the XXX Olympiad, a herculean effort is underway to bring the excitement of the games to television screens across the globe. Pacific Television Center (PacTV), with its fibre and satellite network providing 24/7 international delivery capabilities from its facilities in London, New York and Los Angeles, will provide a means for non- rights holder representatives, sports reporters and journalists to send event commentary segments back to home-country audiences. More than 131 qualified nations are set to participate in the games thus far, with an estimated total of 204 nations by game time. Jakob Nielsen, projects coordinator at Pacific Television Center, reports.
July to 12 August 2012. Many networks have primary rights to bring the live action to the world, including NBC in the United States, the BBC in the UK and the Nine Network in Australia. While the primary rights holders will be able to take advantage of the broadcast centre within the venue, allowing them to produce talk and commentary programmes with the physical games as a background, the non-rights holders will need to use other landmark locations to create a visual connection with both the Olympic Games and London for interviews and programming. Since 2004, Pacific Television Center has been London’s premiere production and transmission facility with capabilities to provide a variety of broadcast services. Additionally, to cover all the variables needed to provide a
Olympic coverage: T
he Games of the XXX Olympiad will feature an estimated 10,500 athletes participating in 302 events covering 26 different sanctioned sports from 27
From proximity to the main venue to the availability of a long established fibre and satellite network, the race to bring the London Olympics home can be won through PacTV.
streamlined service to a large variety of global clients, PacTV will provide several relevant live shot positions to enhance coverage of the games. Planned locations include views of the Olympic Stadium, Tower Bridge, and a classic London city background (including black taxis and double- decker buses) conveniently located in front of PacTV’s facility in the heart of East London. By taking advantage of these locations, clients can avail themselves of a wide array of live background options to bring the Olympic moment home with a great deal of variety. The 2012 Summer Olympic Games
will be the first true multi-platform Olympics, with coverage available not only on television, but on computers, iPhones, iPads and virtually any smart device in any location. Furthermore, the sheer amount of events that will take place, coupled with the large volume of participants, will make for an endless stream of news and human-interest stories to audiences around the world hungry for information about their favourite
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teams and athletes. As the London branch has already been distributing sports in HD and SD to broadcasters around the world for the past seven years, PacTV is ideally suited to handle the demands of Olympics coverage. The facility also enjoys very close proximity to London’s Olympic Stadium. Additionally, the company gained valuable special event experience through providing exceptional results for clients covering the recent royal wedding in London and the 9/11 anniversary events in New York.
The Games are afoot
PacTV has a massive 22 circuits between its London facility and BT Tower, which is a major broadcast hub for the United Kingdom, and a pathway into Europe at large. All 22 lines are capable of transmitting or receiving uncompressed 270Mb SD and 1.5G HD signals. All remote, uncompressed HD or SD content being delivered to PacTV London will be encoded using JPEG2000, MPEG2, or
the ‘non-rights holder’ challenge
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