L
eading swimwear brand Zoggs, partner of the Aspire Channel
Swim, are encouraging staff at its Lightwater HQ, to take the plunge and help to raise funds for the charity dedicated to supporting people with spinal cord injury.
Swimming the 22 miles of the English Channel is something most people just dream about, but Aspire makes it happen by inspiring thousands of people each year to take part in a unique challenge to swim the full distance over a period of 12 weeks (September to December 2011) in their local pool. Now in its 13th year, the Swim has raised
a massive £3 million for Aspire and this year, with the support of Zoggs, it is hoped even more will be raised.
Speaking at the launch of the challenge, David Annand, UK Marketing Manager at Zoggs said: “We are extremely proud to be partnering the Aspire Channel Swim in 2011 and encourage everyone – whatever
their age or ability – to take part in this great opportunity and raise much needed funds for those living with spinal injuries.” Zoggs have also been busy with the launch of Zoggs Oceans of Fun Days which began on the 13 August 2011 and runs into 2012. The brand has teamed up with Total Swimming, set up by Olympian Steve Parry, to run a series of events across the country providing up to 400 free spaces (at each event) for children aged 7 to 14 years old to experience four different Olympic aquatic sports from diving and synchro to fast swimming and water polo. Supported
by top British athletes from each Olympic discipline, the fi rst two events have been seen as successful with unprecedented turnouts across the age range.
Contact Lucy Hackett at Juniper Sports on 020 7735 2970 for further information on both initiatives.
I
SPO Munich, the international sport business network, is continuing to expand its services after the success of their 2011 event.
The event was attended by more than 80,000 visiting industry professionals from 106 countries – an increase in excess of 25% over last year - and the number of exhibitors increased by 200 to 2,267 with all available space booked.
Klaus Dittrich, Chairman and CEO of Messe Munchen Gmbh and CEO for ISPO commented “ISPO has exceeded all our expectations. In particular the sensational increase in visitor numbers proves the extraordinary signifi cance of ISPO in the international sports business.” ISPO 12 will be held from 29 January to 1 February 2012 at the New Munich Trade
Fair. Directly after the fair, from February 2 - 4, the testing event ‘ISPO On Snow Demo’ will take place for the second time. For three days there will be the opportunity to test 2013 winter kit under professional conditions on the slopes of the Austrian glacier in Hintertux. The event offers a unique opportunity with international retailers, exhibitors and media all in one place enabling detailed analysis of all participants including matchmaking by ISPO, networking amongst retailers, media representatives and intense media activity including press reception.
Deadline for the 2012 event is November 18 for exhibitors, and retailers can apply online from November 26, 2011.
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