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Industry 4 News


6 Analysis First Words YI


t is a privilege to introduce myself to you as the new editor of SGB Sports.


ou’ll all be pleased to know that I finally managed to overcome my issues with the London Olympic ticketing system and have put myself forward for a host of tickets


for the Paralympics.


Wheelchair rugby (my nephews are big rugby fans), wheelchair tennis (my mum’s a big tennis fan), 7-a-side football (my dad’s a big football fan) and Paralympic equestrian (my wife’s a big horse fan) are amongst the events I’ve applied for.


As an introduction, my background is fairly untypical to the sports industry having studied politics at university and subsequently working in a variety of political PR roles.


However, as a young whippersnapper I worked as a sports retail assistant for Sweatshop so I feel I can put this experience to good use, now being on the other side of the fence so to speak!


I still can’t quite get my head around the process of applying well in advance of finding out whether I have tickets or not and then waiting to see what money disappears from my account, but nonetheless, it was decided it was a necessity that in one form or another my household needed to be involved with Olympic movement next year.


I must note though that I’ve not seen or heard any of the furore around Paralympic ticketing as I did when Olympic tickets could be applied for. While this makes me slightly more hopeful about my chance of getting tickets, it does sadden me to think that these events are prized less highly than those for able-bodied athletes. Tickets are also substantially cheaper than the main Olympic events.


My two main passions are writing and sport. To be able to combine the two in this role is one I am very excited about! My sporting background is of both playing and spectating. I currently play for the Mote Cricket Club in the Kent League and frequently play against county professionals, usually coming off second best! Aside from this, I am an avid follower of the mighty Charlton Athletic- yes I know someone has to!


I’m far from disabled, but as a person with an illness that can lead to disabilities I’m disappointed to think that this is still the case in the 21st Century.


In the coming months, I have strong ambitions for the magazine. Shortly SGB will undertake a facelift but retaining what has cemented us as a respected fi gure in the industry- that of industry- leading news, features and strong editorially driven analysis.


I hope I do get tickets and that the events are as good as they suggest they will be. If I do, I’ll be in the stands cheering on British hopefuls as they’ll have worked just as hard, if not harder, to feature on the world stage and deserve all the support we can give.


I look forward to seeing some of you at the STAG show on the 20-21 November, and if you see me, please introduce yourself and feel free to chew my ear off about any issues you feel we as SGB should be focusing on.


And if not, I’ll be tuning in to Channel 4 for live coverage. David Pittman, editor, SGB Sports


Have a great month. Alex Fordham, editor, 


Orca signs up Raelert brothers– Zoggs staff take the plunge – ISPO Munich Expansion after 2011 fair sets new records


Minds about making the most of Social Media 8 Buying Groups


Buying 10 Launch Pad


 


Intersport shares its latest thoughts with the market


 John Taylor Talks to Scott Gould co-founder of Like


Recoverice offers indies injury treatment revolution – Cybertill and J2 Retail Systems forge partnership to benefit retail – Pattni ups Match Stars retail support


 Ricky Chandler – MD STAG Buying Group takes stock of the past year and looks forward to Christmas


Text purchasing system Txt2buy has high hopes for the sports retail market, so operations director Daniel Rosenberg tells David Pittman


Contents


Ultimate Performance Launches UP Sports Supports and Tapes


 SGB presents some of the latest in equipment,


Canterbury of New Zealand has launched the Mercury Compression baselayer range


12 Baselayer Showcase 18 Launch Pad 20 Launch Pad footwear and clothing for hockey enthusiasts


 The STAG buying show is imminent, fi nd out who’s there and how to fi nd them


We highlight some of the baselayer products available on the market


Total Gym has unveiled a new range of home fitness equipment


www .sgb-sports.com


US fitness equipment brand Marcy has launched two new ranges


STAG Supplement


22 Fitness Equipment Showcase We focus on a small selection of equipment on the market to help your customers reach their peak physical fitness at home





Selling 26 The Shop Floor


 www.sg b -s p o rts . c om The partnership voice for the trade


SGB Sportsis the UK member of the European Sports Trade Publishing Group, a co-operative of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only pan-European sports trade magazine – free to SGB Sportssubscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).


Sports Industry Awards official supplier www.sportindustry.biz/awards ISSN 1757-7276


Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646


Editor: David Pittman - dpittman@datateam.co.ukEditor: Alex Fordham - afordham@datateam.co.uk


Journal Manager: John Andrews +44 (0) 1622 699135, +44 (0) 7811 185477, jandrews@datateam.co.uk Andy Morfey 01622 699120, amorfey@datateam.co.uk T Transcription: Helen Farressranscription: Helen Farress


Journal Manager: John Andrews +44 (0) 1622 699135, +44 (0) 7811 185477, jandrews@datateam.co.uk Sales Executive: Andy Morfey 01622 699120, amorfey@datateam.co.uk


Publishing Director: Paul Ryder pryder@datateam.co.uk


Subscriptions & Circulation: Sheila Skinner sheila@yourresponse.co.uk Register for your copy of SGB at www.sgb.sports.com/registration


Publishing Director: Paul Ryder pryder@datateam.co.uk Production Editor: Brian King Production Editor: Brian King Subscriptions & Circulation: Sheila Skinner sheila@yourresponse.co.uk


Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air Mail); Single Copies: £6.50 (inc.p+p) Subscriptions include SGB Sports and Outdoor Guide to the Trade, the only annual directory published for the UK sports and outdoor industry. Subscribers to SGB Sports and Outdoor are entitled to receive SGB Sports and Outdoor Newsline free of charge, to the weekly emailed news service, instead of paying £180 per annum. Datateam Publishing Ltd 2002. All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Publishing Ltd.


Page 24


Inside this month: Industry: Analysis, Buying Groups Buying: Hockey Showcase, Triathlon Showcase Selling: The Shop Floor


, Christmas Sales


www.justcoolbyawdis.com www.sgb-sports.com


 3


Inside this month: Industry: Analysis, Buying Groups Buying: Baselayer Showcase, Fitness Showcase Selling: Sports Bras, Table Tennis


Accredited supplier to the STAG Group


SGB takes a look at performance kit aimed squarely at the triathlete





Pete Bland Sports talks us through its business, while Asics tells the trade about the potential for wrestling


28 Sports Bras: Moving Comfort Moving Comfort is preparing to support the UK. David Pittman reports


 Becci Knowles talks about black Friday and the Christmas market


 Simon Millet founder of Millet Sports relays his


experiences of past on-line Christmas sales 34 Table Tennis: Kettler


36 Tech Rep 


Shane Pletts talks to us about the Racquet Centre 30 Sports Bras: Sportjock


Fiona Bashforth tell us how Sportjock sports bras set themselves apart from the rest


32 Table Tennis: UK Table Tennis What is the UK importer of Cornilleau and Tectonic equipment doing to support the market?


 Paul Tucker of Hubble and Freeman in Maidstone is looking for Christmas opportunities


National sales manager David Lamb tells David Pittman how its German heritage is benefitting the company


Steve Couper of SIDAS UK talks to us about their athletic fi t sports baselayers and underwear


November 2011 www .sgb-sports.com


October 2011 www .sgb-sports.com


How does Shock Absorber’s new titanium underwire sport bra offer women flexible support?


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