The economic climate might be a little icy right now, but the consumer still wants to have fun this Christmas - even if it does come at a price! SGB UK reports...
“It’s no longer enough to save money, shoppers want to have fun with the savings experience as well,” says Alexandra Smith, Managing Editor of Mintel Inspire. “Consumers have come to expect reduced prices since the economic downturn, but retailers need to take that discounting a step further with promotions that engage and entertain.” According to Mintel research, 62% of US consumers say they rarely pay full price for clothing and 58% of UK consumers “don’t like paying full price for anything.” A further 28% of UK shoppers consider online shopping a form of entertainment at lunchtime or in the evening, proving that it’s not just about how much money they save, but how much fun is had in the process. This trend isn’t only benefi ting the customer—slashing prices can actually boost sales, foster customer loyalty and earn repeat business, says leading market research company Mintel. “Consumers are more open than ever to trying new products and venues, but it will probably take a discount or clever promotion to
get them
in the door,” adds Alexandra Smith.
“Allowing
customers to choose the number and type of deals they receive, coupled with location-based offers will help reduce the potential for savings burnout.” We only have to look at ‘Black Friday’ to understand what really motivates the consumer to part with their hard earned cash. Black Friday is the day following Thanksgiving
in the United
States, traditionally the beginning of the Christmas shopping season. On this day, many retailers open at the crack of dawn and offer promotional sales to kick off the shopping season,
similar to
the Boxing Day sales here. According to Rosalind Gardener’s Net Profi ts Today, ‘Black Friday’ is usually the busiest shopping day of the year offl ine. ‘Cyber Monday’ is the Monday after Thanksgiving. The term was fi rst used by
Shop.org, whose research showed that 77% of online retailers reported a signifi cant increase in sales on that day. In Britain, a growing number of retailers are using the popularity of Black Friday to advertise their own special offers. In 2010 credit card companies reported a sharp peak in spending during the last weekend of November. An increasing number of stores, especially those online, have joined in and now promote Black Friday deals too. For shoppers, it’s an opportunity to make a start on their Christmas shopping and make some great savings. Those who prefer not to queue can take advantage of the special offers and promotions - feet up with a cup of tea - by staying at home and doing it all online.
22
www.sgb-sports.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50