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IMPI


Establishing a social media presence on the Internet is rapidly becoming a must-do for any person, company or organisation looking to communicate with an audience. Mexico’s Institute of Industrial Property (IMPI) has followed suit. In 2010 it set up a Facebook page (search for ‘Instituto Mexicano de la Propiedad Industrial’) and a Twitter account (follow @ IMPI_Mexico) to have direct contact with IP users and communicate IP news and events.


IMPI has attracted approximately 2000 followers on Twitter, compared to the UK Intellectual Property Offi ce’s (UK IPO) 3000-strong following, and the US Patent and Trademark Offi ce’s (USPTO) following of just over 5000.


IMPI Director General Dr José Rodrigo Roque Díaz, who took over from predecessor Jorge Amigo in April, is keen to build an IP culture and raise awareness of IP in Mexico, with the ultimate aim of increasing the number of patents fi led by Mexican nationals.


On top of IMPI’s social media presence, the institute has increased its co-operation with other government entities, industry and academia, to promote the benefi ts of patent fi ling among Mexican universities and industry.


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“ON TOP OF IMPI’S SOCIAL MEDIA PRESENCE, THE INSTITUTE HAS INCREASED ITS CO- OPERATION WITH OTHER GOVERNMENT ENTITIES, INDUSTRY AND ACADEMIA.”


“To compete on a fairly level ground, it is important for companies and inventors in Mexico to make better use of IP,” says Roque. IP protects technological developments and is an “essential ingredient” for maintaining and boosting competitiveness. IP is also an important issue in mergers, acquisitions and technology transfers, he adds. “It is very important for companies and inventors to exploit, to a greater extent, the advantages that the IP system represents in a globalised world.”


Mexican national patent applications used to account for 3 percent of the total number of applications fi led. In 2010 that number increased to 6.5 percent because of IMPI’s communication and co-operation eff orts, says Roque.


Quality control


While IMPI attempts to convince Mexican nationals to make better use of intellectual property protection, Roque is happy with the recognition that IMPI receives for the quality of its substantive examinations of patent applications, utility models and design registrations. “[IMPI] is recognised internationally for rigorous legal framework as well as for the strict examination criteria that are


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www.worldipreview.com


World Intellectual Property Review November/December 2011


13


130 mm


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