Gold Award Postman Pat
Creator: Classic Media Original writer: John Cunliffe. Original television design: Ivor Wood
Web:
www.postmanpat.com Age range: 2 to 4 years
Description: For 30 years, Postman Pat has delivered enchanting entertainment to the delight of young children around the world. In his latest series, Postman Pat Special Delivery, everyone’s favourite postman delivers more than ever, in ways you have never seen before. Developed for pre-schoolers, with 30 years of heritage and phenomenal awareness across three generations, fans also include parents and grandparents. Although the series appeals to both genders, the wide range of products available from over 40 UK licensees has been developed for boys. The range of toys from Character Options allows children to recreate their favourite delivery adventures with toys, playsets and collectable figures. Pat’s delivery mishaps and humorous adventures provide laughs for young and old in a safe and trusted environment.
Score: 92.7%
What the testers said: “Postman Pat the brand is as popular with the children in the setting as it is with the staff; we all grew up watching Pat and his ever-faithful companion Jess the cat. As a label, Postman Pat is a firm favourite and merchandise is readily available, affordable and well made. The characters and storylines have kept up with the times and are as current now as they were in the early days. Other brands have bought into the
Best Licensed Property Overall winner
Postman Pat Licence because they realise the popularity of it, for example the Specsavers TV advert. Postman Pat is educationally and developmentally supportive and I think he will be here for many years to come. The only improvement would be to have materials aimed at girls because they love Pat too!”
Peppa Pig
Creator: Astley Baker Davis and Entertainment 1 Web:
www.peppapig.com Age range: 2 to 5 years
Description: Peppa Pig is a BAFTA Award winning animated series which follows the pre-school adventures of a cheeky and slightly bossy little pig called Peppa who lives with her mummy, daddy and little brother George. Entertainment One has steadily nurtured the growth of the licensing programme, which is currently one the UK’s biggest pre-school properties. The license covers all categories and last year launched the sell-out live stage show – Peppa Pig’s Party –and a themed attraction – Peppa Pig World at Paultons Family Theme Park. Products target children aged two to five-years with a 70/30 girl/boy split. The brand values at the core of Peppa Pig are: family, friendship, trust, broad appeal, humour and fun. The license greatly benefits from parental endorsement because many parents enjoy watching the shows with their children.
Score: 86.7%
What the testers said: “Peppa Pig is instantly recognisable to all at the nursery and is a very popular with the children. The Peppa Pig brand is huge and this makes for lots of variety, so parents and carers can choose what they believe is right for them! The merchandise is of great quality and is very engaging, a lot of thought is behind this label, which demonstrates a knowledge of the needs of children. This means that the products really appeal to children, who are always asking after Peppa Pig products! The brand also
72 Practical Pre-School Awards 2011
appeals to adults because the merchandise is supportive both developmentally and educationally. The fact that the Peppa Pig brand is affordable means it is accessible to all. It is for all these reasons that I think Peppa Pig is here to stay!”
Best Licensed Property
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