ADVERTORIAL
Mouser Electronics Accelerates Time to Market for Today’s Design Engineers by Delivering Advanced Technology
The global design-fulfillment distributor stocks the latest semiconductors and electronic components across all product categories from more than 450 leading suppliers.
150,000 sq. meters state-of-the-art warehouse facility in Texas, USA
Mouser Electronics: The Source for Design Engineering Technologies & Solutions
Mouser Electronics, a top engineering resource and global distributor for semiconductors and electronic components, provides the most rapid introduction of the newest products and breakthrough technologies from more than 450 leading suppliers. In an industry where electronic distributors are geared towards supplying high-volume quantities for mass production, Mouser concentrates its services on the design chain, providing customer-focused distribution to design engineers and buyers who demand small to medium quantities of the latest products for their newest prototypes and designs.
Vital to the Design Equation: Semiconductors
One of Mouser’s specialties is semiconductors, a vital component of the design equation. In fact, the World Semiconductor Trade Statistics (WSTS) organization has forecasted an 8.0% growth rate in Europe for 2011. Additionally, the European Semiconductor Distribution (DMASS) reported Q1/2011 sales of 1.81 Billion Euro – a 33.5% jump – compared to Q1/2010, marking an all- time record quarter.
Some of the biggest drivers of growth in semiconductors in Europe are IC evolution in the automobile industry and consumers’ demand for the latest smartphones. Among the design problems that engineers face in the auto industry are incorporating new entertainment features, Internet connectivity, navigation, safety and eco-friendly applications that increase performance while lessening the carbon footprint.
With the recent emergence of smartphones, increased functionality such as touch screens, connectivity, computing power for video, audio and media processing, plus longer battery life are major design challenges in the development of the next generation of 4G products. In response to this growing design need for semiconductors, Mouser supplies semiconductor solutions from the world’s leading innovators, including Texas Instruments, Maxim, Infineon, NXP Semiconductors, ON Semiconductor, ATMEL, Microchip, Freescale Semiconductor and others, ready for immediate delivery.
Advanced Technologies Speed Time to Market
Design engineers and buyers can quickly find solutions
Search the most advanced semiconductors and electronic components via our mobile site, MouserMobile™
across every area of application and purchase products across all categories. Mouser is adamant about having the newest semiconductors and other
needed electronic components ready for immediate delivery. They ship orders same-day from their state-of- the-art warehouse facility that spans over 150,000 square meters and is AS9120A certified. European designers can have confidence that they are building in the newest products utilizing the most advanced technologies – yielding an edge in features, product lifecycle and time to market when they purchase from Mouser.
“At Mouser, we see semiconductors as being the key enabling technology,” Mark Burr-Lonnon, Mouser Vice President of EMEA and APAC Business. “Semiconductors impact virtually every sector and marketplace and are the number one technological and industrial driver for new design – spearheading innovation across growth markets like healthcare, energy, mobile and the auto industry. In fact, semiconductors are to electronic product design what iron and steel were to manufacturing in the industrial revolution.”
The Service Component
Instrumental to Mouser’s European success is its worldwide local support, backed by 7 European Customer Service Centres, including an office in the UK, staffed with local service representatives that provide the very best customer service – regardless the size of the customer or the size of the order, assisting design engineers in bringing their designs to market faster. Mouser also has local branches in Germany, France, Czech Republic, Spain, Italy and Israel, and brand new offices in Sweden and Netherlands. In total, Mouser operates 19 global centres spread throughout Europe, Asia and North America to serve customers. Behind this growing network stands Mouser’s commitment to gratifying and astonishing customers with excellence in customer service, order accuracy and on- time delivery. Buyers and design engineers have easy access to best-in-class service and technical support in their native language. Mouser provides specialized services, such as no minimum orders (broken packs are no problem). Customers can request quotes, check
inventory, follow up on their order status, or quickly place orders in their local currency and receive free shipping on orders valued more than 50€.
Multiple Sales Channels
Mouser adheres to a slightly different business approach than its competitors. Through Mouser, design engineers and buyers have 24/7 access to the newest products through four sales channels – MouserMobile, Internet, catalogues and sales branches. This way, the newest products for design are always easily within reach, regardless of when or where the customer happens to be at any given moment.
MouserMobile is a full-capabilities website that has been optimized into a mobile format. It stands as the industry’s most advanced, multilingual, multicurrency (16 in all) mobile site for design engineers and buyers. It supports more than 25 mobile platforms, including the iPhone and iPad. Mouser’s website is updated daily with new products, plus supports 15 other languages and currencies.
Mouser.com provides immediate access to more than 2 million part numbers for easy online purchase, plus houses more than 5 million downloadable data sheets and reference designs. It hosts over 1,200 Product Knowledge Center product and technology training sites with detailed information, application notes and key features on products and technologies. Mouser even goes a step further by providing early identification of components considered obsolete or Not Recommended for New Designs (NRND), plus provides Project Manager with automatic reorder, BOM import capabilities, and automatic order confirmation.
The global distributor continues to provide a printed catalogue for its customers who prefer this format. Mouser takes extra care to revise and remove obsolete products while adding thousands of new products with each new catalogue edition. In response to being more eco-friendly, the catalogue’s paper is recycled. Plus, customers have immediate access to Mouser’s virtual, interactive catalogue, Mobile-compatible, or full PDF version online at
mouser.com.
mouser.com
Suite C, First Floor, Artisan Building, Hillbottom Road High Wycombe, Bucks. HP12 4HJ, United Kingdom Tel: 01494-467490 Fax: 01494-467499 Email:
uk@mouser.com
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