Online futures O
ONLINE GAMING MARKET REPORT
In our recent Casino International Market Report calendar some of the biggest names from the world of online gaming put forward their predictions for the next 12 months. This month Matt Broughton presents the full unabridged version…
nline gaming years are like dog-years compared to land-based business. The changes a bricks-and-mortar casino might go through in the space of five years can occur in the blink of an eye
online. With no chairs or tables to move, online business can ‘redecorate’ in minutes rather than months; new trends can spread across the online world practically overnight, while new games, products, interfaces and business models can be implemented at almost the press of a button. In recent times we’ve watched as new affiliates
appeared and old affiliates disappeared, bingo moved from simple digital renditions of the live pastime to a world of webcam-linked players all watching and sharing each others’ experiences… oh, and the FBI swooped down and spoilt all the online poker fun (thanks guys). In light of these observations I’m scared to predict what will happen in the next five minutes let alone the next 12 months. For this reason – and in an act of immensely slick journalism – I’ve cunningly passed the buck to some of the movers and shakers in the world of online gaming to see what they think will be in store for the industry over the next 12 months.
CASINO Microgaming’s Mike Hebden
Mike Hebden, Head of Casino at Microgaming, believes that 2012 will see a move away from ‘point and click’ as we head towards the more immersive ‘swipe and double tap’ world of the tablet. “A growing number of us will move away from the traditional experience of sitting down at a desk in front of a
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PC, and those software providers that can continue to excel in meeting the demands of these traditional device users while at the same time successfully handling the transition to these new devices will perform strongest.” Jaydeep Chakravartty, Business Development Manager at Cozy Games, agrees: “Though the content across the industry seems to be getting similar, software companies need to embrace new technology to meet the challenges ahead.”
Ramiro Atucha, Leander Games
Ramiro Atucha, CEO of Leander Games, suggests that the future success of casino operators will be dependent upon their enhanced cultural understanding of any desired target market. “Creating exciting yet generic slot games in said country’s language will no longer be enough to engage with players. We’re based in South America and as such the majority of our game developers are also from this region, therefore each lives and breathes the
”Creating exciting yet generic slot games in said country’s language will no longer be enough to engage with players.” - Ramiro Atucha, Leander Games
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