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WElistened! Resort Showcase


New for new members


In a survey carried out in April this year we asked UK members what tools they used most in planning RCI holidays. Of the 6,285 who responded, 58% said they still used their old RCI Directory of Resorts sent out three years ago and 57% said they still wanted to receive a printed edition, while the remainder preferred to receive it as an emailed digital publication. Images of the resorts and accommodation detail topped the reasons for preferring the old style directory over the new look Destination Directory. As a result, we will be publishing


a new RCI Directory of Resorts which will be with you in October 2012. There will be lots of unit and resort information and it will also incorporate destination images. In line with RCI’s commitment to looking after the environment, the Directory will be available in digital magazine format, as well as a printed edition.


We learned that new members were fi nding their New Member Kits ‘overwhelming in its detail’ and wanted ‘something simple’. In response, RCI has redesigned its New Member Kit – available in 18 languages and sent out within the fi rst month of membership – to include a simple guide on how


RCI membership wo ip works,


plus a high-quality DVD in all languages. The DVD features fabulous footage of resorts and interviews with established RCI members and Guides who share their experiences and top tips for holidaying with RCI. New members should now fi nd it easy to start


exploring the world of exciting holiday options brought to them by their membership.


You can view the DVD at rciweeks.co.uk/welcome


Member NEWS


You are quick to let us know what you like about RCI membership – and what more you want from it. We have been listening and are now delivering on a number of your requests. Here are some exciting enhancements to your RCI membership benefi ts...


A rewarding experience Last, but by no means least, to say ‘thank you’ to our loyal


members, we are launching Happy Anniversaries in October. Members having fi ve, 10, 15 and 20 years’ tenure of RCI membership will be


entered into a monthly prize draw and the winner will receive a special RCI reward. Also in the pipeline is a Referral Rewards programme which will allow RCI to thank its members who recommend RCI’s products to their friends and family. Watch this space – and visit rciweeks.co.uk/inside regularly – to learn more.


www.rci.com HOLIDAY 15


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