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Analysis


THE RIP ROARING WOMEN’S WORLD CUP FINAL ATTRACTED PUNTERS


TOP TEN ONLINE BETTING EVENTS


1 Golf - British Open Golf 2 Horseracing - Glorious Goodwood 3 Horseracing - The Galway Festival 4 Darts - World Matchplay Darts 5 International Football - Copa America Football 6 International Cricket - First Test, England v India 7 Football - Womens World Cup Final 8 Horseracing - King George VI and Queen Elizabeth 9 Horseracing - Newmarket July Meeting 10 Horseracing - Coral Eclipse Stakes At Sandown Chart supplied by: Victor Chandler


TOP TEN POOL BETTING EVENTS


1 Newmarket - Darley July Cup 2 Goodwood - Tanqueray Richmond Stakes 3 Ascot - King George VI And Queen Elizabeth Stakes 4 Newmarket - Etihad Airways Falmouth Stakes 5 Goodwood - Qipco Sussex Stakes 6 Goodwood - Oak Tree Stakes 7 Goodwood - Artemis Goodwood Cup 8 Goodwood - bet365 Lennox Stakes 9 Newmarket - Princess of Wales's sportingbet.com Stakes 10 Sandown Park - Coral-Eclipse Chart supplied by: Totepool


TOP TEN SPORTS SPREAD MARKETS


1 International Cricket - England v India 1st Test 2 International Cricket - England v India 2nd Test 3 International Cricket - West Indies v India 3rd Test 4 International Cricket - England v Sri Lanka 5th ODI 5 International Cricket - England v Sri Lanka 2nd ODI 6 Golf - The Open Championship - Finishing Positions 7 International Cricket - England v Sri Lanka 3rd ODI 8 International Cricket - England v Sri Lanka 4th ODI 9 Golf - The Open Championship - Leaderboard 10 International Cricket - West Indies v India 2nd Test


Chart supplied by: Spreadex. Calculated on volume of bets Calculated on volume of bets (1 May – 26 May)


TOP TEN


1 (1) 2 (8) 3 (7) 4 (2)


5 (10) 6 (5) 7 (6) 8 (-) 9 (-) 10 (-)


MOBILE SPORTSBOOK (TURNOVER) iPhone


BlackBerry 9700


BlackBerry 8520 Google Nexus One iPad Blackberry 9780 BlackBerry 9800 HTC Desire iPod Touch Nokia E63 Nokia 6700 Nokia C7


Chart supplied by: mkodo and 888. Data taken from activity on 888Sport’s mobile site hosted on the mkodo platform.


TOP TEN


ONLINE CASINO PERFORMANCE RESPONSE TIME (SECS)


1 Coral - 0.88 2 Paddy Power - 0.88 3 32Red - 0.91 4 Sky Vegas - 1.51 5 Eurobet - 1.72 6 Bet365 - 1.97 7 Stan James - 2.01 8 Betfair - 2.02 9 Betfred - 2.03 10 888 - 2.14 Chart supplied by: Gomez


1 Jenninsgbet - 0.84 2 Gamebookers - 0.95 3 Stan James - 1.07 4 Full Tilt - 1.07 5 Paddy Power - 1.16 6 Bet365 - 1.24 7 Ultimatebte - 1.29 8 Victor Chandler - 1.38 9 888 - 1.92 10 Sportingbet - 1.98 Chart supplied by: Gomez


1 2 3 4 5 6 7 8 9


10


TOP TEN RETAIL BETTING EVENTS (EIRE)


1 Golf - The Open Championship 2 Horseracing - Galway Plate 3 Horseracing - Sussex Stakes 4 Horseracing - Stewards Cup 5 Horseracing - Galway Hurdle 6 Tennis - Nadal v Djokovic 7 GAA - Kildare v Donegal 8 Horseracing - Boylesports International 9 Horseracing - Darley July Cup 10 Boxing - W Klitschko v D Haye Chart supplied by: Boylesports


TOP TEN


FINANCIAL SPREAD MARKETS UK 100, Daily


Wall Street, Daily Spot, EUR/USD Spot, GBP/USD UK 100, Sep


Wall Street, Sep Germany 30, Daily Germany 30, Sep Gold, Daily Oct UK 100, Dec


Chart supplied by: Spreadex. Calculated on volume of bets


TOP TEN RETAIL BETTING EVENTS (UK)


1 Golf - The Open golf championship 2 Horseracing - King George VI and Queen Elizabeth Stakes 3 Horseracing - July Cup 4 Horseracing - Eclipse Stakes 5 Horseracing - Totesport Mile 6 Horseracing - Stewards’ Cup 7 Horseracing - Sussex Stakes 8 Horseracing - John Smith’s Cup 9 Horseracing - Goodwood Cup 10 Horseracing - Gordon Stakes Chart supplied by: Betfred


TOP TEN MOBILE SPORTSBOOK (PAGE IMPRESSIONS)


1 (1) iPhone 2 (5) iPad 3 (2) HTC Desire 4 (4) iPod Touch 5 (8) BlackBerry 8520 6 (-) Nokia E72 7 (-) Nokia C7 8 (3) Google Nexus One 9 (-) Sony Ericsson W995 10 (10) BlackBerry 9700


Chart supplied by: mkodo. Data taken from all sites hosted on the mkodo platform. Calculated by Page Impressions


TOP TEN SPORTS BETTING SITES


1 (1) Betfair 2 (4) Ladbrokes Sportsbook 3 (3) bet365 4 (2) William Hill 5 (6) At The Races 6 (5) Paddy Power 7 (7) OddsChecker 8 (8) Sky Bet 9 (9) Betfair.com - Racing 10 (-) Betfred Chart supplied by: www.Hitwise.com


TOP TEN


ONLINE POKER PERFORMANCE RESPONSE TIME (SECS)


1 (1) 2 (3) 3 (-) 4 (5) 5 (4) 6 (9) 7 (6) 8 (7) 9 (2) 10 (-)


TOP TEN


ONLINE SPORTSBOOK PERFORMANCE RESPONSE TIME (SECS)


1 Bet365 - 0.77 2 Stan James - 0.95 3 Paddy Power - 1.23 4 Boylesports - 1.39 5 Jenningsbet - 1.50 6 Ladbrokes - 1.68 7 Totesports - 2.16 8 Blue Square - 2.22 9 888 - 2.52 10 Sportingbet - 2.55 Chart supplied by: Gomez


TOP TEN


FOOTBALL BETTING WEBSITES Bet365


Paddy Power Boylesports Stan James Skybet Coral


William Hill


Victor Chandler Betfair


Sportingbet


Chart supplied by: Oddschecker. Calculated on market share of betslip clicks from Oddschecker.com


BettingBusinessInteractive • AUGUST 2011 31


ACTION IMAGES / MATTHEW CHILDS LIVEPIC


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