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BettingBusinessInteractive • AUGUST 2011


B2B 21


CONFERENCE W


ith opportunities come the chal- lenges posed by localised legis- lation and multi-licence envi- ronment where more resources


are needed to enter and succeed in these new regulatory markets. Local expertise and customer relationships deeply rooted in the marketplace are key to secure the first- mover advantage and to keep the leading market share, as the examples of Gioco Dig- italeand Winamaxhave demonstrated. This local expertise from around Europe and beyond will be showcased and shared in Milan, Italy where over 1,500 .com and .country industry pioneers, start-ups and new entrants will meet at the 10th anniver- sary of the European iGaming Congress & Expoto build partnerships for success in new markets, discover new ways to improve their business, provide more exciting new products to customers and find out how their competitors are positioning them- selves to succeed in the new market condi- tions, dictated by the dynamic regulatory developments.


Ewa Bakun, of EiG organiser Clarion


Gaming, commented: “As these new mar- kets in Europe open up to online gaming, it’s


B2B Sportsbook Listings betting - Live


Using local


knowledge at EiG


becoming increasingly important for opera- tors to be able to adapt their messaging to the local demographics. To do that, they need the expertise of the local experts who can help them understand what localised products to offer and how to communicate their propositions to new players. EiG this year will focus on bringing these experts so that they can share their expertise and part- ner with the global players.” Paolo di Feo,bwin.partySouthern Region


Director (Italy, France, Spain, Portugal and Latin America), part of the recently merged global iGaming operator bwin.party, com- mented on his involvement in EiG: “We’re ex- cited that EiG is coming to Italy this year. Hosting an event as important as EiG is with- out a doubt a testimony to Italy’s appeal to the global gaming industry.”


EiG is to be held on 19-22 September 2011 at the Milano Convention Centre (MIC) in Milan.


www.boolabus.com betting platform


The innovative multi-channel betting platform


Site: www.betologic.com E-mail: info@betologic.com


PLATFORM


Richardson joins ONEbook


O


NEbook, the core turnkey sportsbet- ting platform system offered by Sun-


plus Holding, has recruited industry vet- eran Lee Richardson as European sales di- rector. As former CEO of software provider Chartwelland more recently chief execu- tive of Boylesports, he brings extensive experience in Sunplus’s areas of core com- petence – software development and work- ing with sportsbooks. Richardson was also previously MD of Totalbet, MD of Tote Di- rect, COO of Coral-Eurobet(non retail), and marketing director of the British Horseracing Board.


ONEbook has also appointed Guy Gar- rard as IOM general manager and will over- see corporate matters in Europe. A career commercial banker, Garrard has spent most of his working career with HYPO Bank, GMAC, EM- Financialand Bear Stearns.


LEE RICHARDSON


More deals on the horizon


S


candinavian operator Betssonantici- pates making more B2B deals in the


coming year. The firm said that the com- plete gaming solution offered to Realm Entertainmenthas developed strongly and the establishments in Asia are ‘continu-


ing according to plan, al- though it is still too diffi- cult to be able to say when the projects will begin to generate revenue’. Howev- er, a decrease in profit from the division has been explained by the divestment of the Turkish customer base. Magnus Silfver- berg, president and CEO of Betsson, said: “For a considerable time, Betsson has been successful within B2B and is now well-po- sitioned, both technically and business wise, for growth within B2B and B2C.”


CONTENT Digital form


B


roadcasterSIShas tied up with stats experts Sidan Mediato provide data which will drive a range of new products, designed to help inform punters of the most popular football bets. On digital plat- forms, there will be a form and probability product - Kickoff – which allows punters to delve into a team’s form and, during a match, shows the probability of certain outcomes, such as next goalscorer, or like- lihood of certain scores. Sidan’s technolo- gy is also using SIS’ official data to produce printed form guide products for shops, which will provide in-depth analysis on up- coming matches. Sidan has also produced an email version and one which can be used in football stadiums where there isa book- making outlet.


Buzz develops online I


n-play specialist Buzz Sportshas evolved its online operation to maximise the global profile and meet increased de- mand for Zoneplay, its ground-breaking in- play betting product. The move comes in response to the ongoing success of the con- sumer-facing www.buzzsports.com – a beta website launched in early 2011 as part of a comprehensive research and develop- ment programme to engage and affirm a targeted online audience.


Having already facilitated substantial development of the Zoneplay football, cricket, tennis and Australian Rules foot- ball products, a decision has been taken to channel the consumer-driven progress of www.buzzsports.com into B2B operations.


FDJ turns to Perform F


DJ, the operator of France’s national lottery game, has confirmed a licensing agreement with Watch&Bet, the live streaming service powered by digital sports media companyPerform, that will see thousands of live sports events every year streamed across FDJ’s sports betting website (www.parionsweb.fr) in France. The addition of FDJ to the Watch&Bet serv- ice brings the total number of licensees who use the service globally to 31. Managing director of Watch&Bet Ross MacEacharn said: “We’re very much look- ing forward to working with FDJ. Watch&Bet provides a unique service that enables our partners to drive in- play revenues by combin- ing great content, a 24/7 optimised schedule and streaming that is faster than TV.”


ROSS MACEACHARN


+44 (0) 1624 827138 info@gbgc.com www.gbgc.com


g .gbgc com mobile


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B2B Sportsbook


B2B Sportsbook


B2B Sportsbook


B2B Sportsbook


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