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Profile: Robert Wainwright

Polishing a diamond

Appointed last year to drive through its next ambitious phase of development, Robert Wainwright, general manager of BVM Ltd, talks to Neil Tyler


ased near Southampton BVM is a high technology manufacturer that designs and manufactures bespoke integrated computer solutions for a host of diverse applications, from vehicle mounted systems to shopping

centre information kiosks. Started over twenty years ago the company has entered a new phase in its development and last year BVM appointed Robert Wainwright as its new general manager to take the company forward into its next phase of development. With BVM founders Rod Clarke and David Smith, continuing as Chairman and

Technical Director respectively, Wainwright was briefed to oversee the development of strategy, to streamline the manufacturing process as well as to manage and implement substantial investment to enable the company to double in size over the next five years. A professional business manager with a sales and marketing background,

Wainwright brought with him considerable experience in successfully running both manufacturing and service organisations in several very different industries. According to Wainwright what attracted him to the job was, “The very nature of the business and the team who work here. While it is a small business with a great heritage there was so much untapped potential. There were so many opportunities for us to get involved in and to do things in a far more dynamic and commercial way that would help to raise our profile amongst a much wider audience. “This is a company that’s been built on engineering excellence.

We’ve a very talented team of engineers here but, like so many companies in the UK that are in BVM‘s position, we weren’t very good at ‘blowing our own trumpet’ about our abilities or successes. We might be a small company but our clients include BNFL, London Underground and Microsoft.”

The founders of the company both accepted that they needed someone with a more commercial background to take the business to the next level. “We were missing opportunities and that was obvious when I arrived. For example we’d had a good relationship with Microsoft for over ten years but it hadn’t really been developed and I wanted to change that.”

M2M and Mobile

Earlier this year BVM hosted an M2M (machine- to-machine) and Mobile event at Microsoft’s HQ in Reading at which the company announced the launch of their new Mobile Division, BVM Mobile and showcased a range of new M2M products.

“The launch brought together partners like Microsoft, RS Components and Wireless Logic and gave us the opportunity to show those attending the event a new range of mobile products, what we billed as ‘one- box solutions’.” As Wainwright said at the time, “It

14 July/August 2011 Components in Electronics

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