—Rapid Editors
28 RAPID SUMMER/FALL 2011
IT’S THE MOST COVETED PHOTO IN THE MAGAZINE. HERE’S HOW TO GET YOURS. THE COVER
WWW.RAPIDMAG.COM
Rule number one: Shoot Verticals. Rule number two: Frame space for the masthead. R-A-P-I-D, it’s the most important word on the cover.
COVER LINES SHADOWY CANYONS AND BRIGHT WHITEWATER HELP DESIGNERS RUN COVER LINES IN EASY- TO-READ WHITE OR BLACK TEXT
“People are monkeys,” says Rapid’s art director—we like to look at other people. Pretty landscapes are fine for inside pages, but the best covers feature the paddler front and center. Just make sure your subject is agreeable to the ensuing sponsorship offers, RSVPs from supermodels and general fame and fortune. (Gotcha!)
KELSEY THOMPSON PHOTO: RYAN CREARY
Pull out your magnifier; this is your name in 6-point Helvetica. Our reverent nod to your hard-earned fame, and recognition of the new BFF who will hereupon plague your answering service and inbox with sycophantic requests for another river day. Congratulations.
YOUR IMAGINATION. BRILLIANT COLOR, UNIQUE PERSPECTIVE AND INTENSE ACTION OR EMOTION HELP TRIGGER THE DESIRED “HOLY S---! WHERE’S THAT?” REACTION.
Avoid framing important elements near the bottom of the image, home of the nasty but necessary barcode.
SPRING 2011 $5.95 VOL 13 NO 1
DISPLAY UNTIL MAY 30, 2011 A RAPID MEDIA PUBLICATION FeatureStory
FOCUS SO WORDY MAGAZINE EDITORS CAN RUN FANCY SCRIPTS, BOLD FONTS AND RAMBLING COVER LINES
DON’T SHOOT TOO TIGHT. COVER VETERANS KNOW TO FRAME THE SUBJECT WITH SOLID COLORS OR SOFT
www.rapidmag.com 1
NEWSSTAND, A COVER NEEDS TO GRAB MORE THAN YOUR EYE. IT HAS TO CAPTURE
COMPETING ON A CROWDED
PHOTO: RYAN CREARY
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