UK THEME PARKS


Add-on: Paulton’s Park is close to the beautiful New Forest, LEGOLAND


near Windsor castle and Chessington and Thorpe Park not far from the bright lights of London.


Suggest the official hotel: They night be reluctant to pay for the


resort hotel, but point out what extras and exclusive access they get, plus the unique themed rooms which kids love


Check the date: Lots of the theme parks do special themed days and


nights around dates like Halloween, Guy Fawkes and Easter.


flying displays a day. The centre also has some more cuddly residents like rabbits, guinea pigs and farm animals. Chessington has updated its SEA LIFE attraction with AZTECA, an underwater city for the sharks and rays to explore. The park’s zoo will celebrate its 80th birthday this September and is inviting visitors to bring their older relatives to the park with a special ‘Gramily Pass’ as well as special parent and toddler rates. Part of the park’s Halloween Hocus Pocus nights (from October 21-30) is the new Twilight Zone, an eerie walk- through experience for families. All the rides run in the dark until 8pm. At Thorpe Park, 2011’s new ride is


Storm Surge. Visitors can climb aboard a life raft on this 64-feet spinning water ride with water cannon fire.


asktheoperators


Graham Balmforth national sales manager, Superbreak


“Superbreak is a one-


Far left: Peppa Pig of Peppa Pig World, part of existing theme park Paulton's Park in Hampshire. Left: The sleepover room in Alton Towers Resort


stop-shop for every element of a theme park break and has good availability and competitive prices. Every element


Rachael Cotton head of trade and corporate sales, Alton Towers Resort “We recommend that


agents advise their customers to consider two-and three-day ticket options, as well as family ticket and


of the booking is commissionable. This includes the hotel and the theme park ticket and the same level of commission is offered throughout. So if a customer comes in requesting theme park tickets it's always of benefit to promote an overnight hotel too or if someone is looking for a trip away and a theme park happens to be near – why not offer theme park tickets?”


Oliver Tanton Brown Account Manager for theme park products, Holiday Extras "We aim to sell perfectly


priced family breaks to the top UK theme parks and offer something for families with children of all ages. Alton Towers and Thorpe Park are great for teenagers, younger kids love LEGOLAND!”


hotel packages, and ensure that their customers make use of all facilities. Alton Towers Resort can package up the theme park, spa, hotels, extraordinary golf and waterpark facilities under one offer. It’s also worth considering off-peak special deals and being aware of how to utilise existing events at the theme park to help sell packages such as our (annual Halloween event) and Fireworks. We support travel agents by supplying credit facilities, special offers and discounts. We can also help set up staff training and incentives."


Sophie Cross


marketing manager, Holiday Inn Chessington, Chessington World of Adventures


“In order for agents to maximise commission they should book directly with the hotel and also book fully inclusive packages that include tickets for the park. Chessington World of Adventures offers a high level of support to travel agents by giving them exclusive family trips, various incentives throughout the year and generous commissions.”


•


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Book Now! Visit www.hoseasons.co.uk/agents or call: 0844 847 1144 exclusively from


Terms and Conditions: * Per person per night price based on 7 night stays in selected accommodation commencing 13/08/11, sleeping 4 (based on maximum occupancy). Booking terms and conditions apply (see main brochure or website). For full terms and conditions of this advert visit: www.hoseasons.co.uk/pdfs/sellingshortbreaksjul.


www.shortbreaksholidays.com • July/August 2011 21


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