AN OFFER FROM THE MEDIA GOLD SPONSOR OF THE CATALOGUE EXCHANGE TO ALL DIRECT COMMERCE READERS To prove the pulling power of our carefully crafted creative we offer you this promise...
MORE PROFIT FROM YOUR AD OR YOU
increases in response rates, thanks to our finely-tuned creative approach to their mail order advertising.
We update and revisit our clients’ creative regularly, keeping it fresh, punchy and powerful. Every new creative treatment rejuvenates response rates— ranging from a very healthy 17% increase, to a huge 319% boost in revenue off-the-page.
Our Press Team possesses an unrivalled wealth of expertise, with a unique mix of both agency and client side experience, specifically in Direct Response advertising.
MAIL ORDER MASTERS
make you this offer: run our creative against your best ad in an A/B split test.** If we don’t make a dramatic difference to your response rates, you pay nothing. And, rest assured, in the more likely event that you are delighted with the persuasive power of our well-crafted creative, you will find our rates superb value for money.
It is precisely this level of skill which allows us to CREATIVE CASE STUDY
PAY NOTHING! THAT’S RIGHT...we regularly impress our clients with hefty
You will benefit from our years of experience and expertise–along with our close media owner contacts–to ensure you get the very best deal when it comes to buying space. We are so confident in our buying ability that we are prepared to offer you a market-beating guarantee! We will beat any like-for-like price you are currently paying for your media or we will pay the difference!
PLUS...A SPACE BUYING OFFER TOO
“Hiring The Press House has proved to be one of the best decisions I’ve ever made!”
Peter Blencowe, Life Line Screening
Martin Woolley, Group Media Director, will call you to discuss how The Press House can make a huge difference to your bottom line.
Our redesign of the Award Productions full page ad saw an increase in response of over 300% overnight!
Contact Martin Woolley at The Press House and kickstart your response rates today. TELEPHONE020 7539 6121 www.thespecialistworks.com
or complete the coupon opposite. THE PRESS HOUSE, 118 COMMERCIAL STREET, LONDON E1 6NF
Part of The Specialist Works So call, email or post the coupon today.
How often does your agency surprise you?
DOES YOUR LATEST MEDIA SCHEDULE LOOK SUSPICIOUSLY LIKE THE LAST?
We work harder than anyone else to find the best media. One example: we took over one long-time off-the-page advertiser’s account. Within 12 months, 7 of their top 10 most profitable titles were new ones that we introduced. We give new clients up to 75 new titles on their first
proposed plan (we’ve tested them all!). We have never had fewer than 25 new titles to offer — even when taking over from another ‘expert’ Direct Response agency.
Call The Press House today to discuss how we can improve your next media schedule on 020 7539 6121.
*THE OFFER Assuming our version of your ad creates more gross profit, then you pay us the difference up to a maximum of £375. If it doesn’t, you pay nothing for the creative. Either way, you own the ad so you cannot lose! (You would only pay ad delivery charges if applicable). **A/B TEST If you do not know where to run an A/B test, please call.
Send to: Martin Woolley at The Press House, 118 Commercial Street, London E1 6NF
YES!I’d like to discuss how The Press House can help boost response rates for my next Mail Order/Direct Response advertising campaign!
Company Name Your Name Your Email Address Your Telephone Number
TELEPHONE 020 7539 6121 email: email@example.com
17%-319% INCREASES IN RESPONSE
CLIENTS ARE EXPERIENCING
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