CONTENT CREATION | COMMERCIALS AND FILM
SPORTS PROMOS
Hans Jørgen Whist, technical manager at Oslo-based post house Media Netwerk, has installed a post production set up based around Final Cut Studio and Blackmagic Design HD Extreme 3D cards to handle the large number of sports productions and promos required by European broadcast clients such as Viasat and Canal+. Media Netwerk operates nine Final Cut Studio seats linked by an Xsan storage area network for his
Mac-based operation – he’s found Final Cut Studio the easiest platform to manage and administrate. Currently running version 7, Whist says the edit platform’s most useful feature is its flexibility: “It works for us because we get a lot of work coming to us in different formats which we have to be able to mix and match in a timeline. It’s flexible and gets the job done.” Like many Final Cut Pro-based facilities, Media Network is eagerly
awaiting its latest upgrade, to Final Cut Pro X: “Our clients are already testing it and it looks promising,” comments Whist. For video capture, ingest, monitoring and playback from virtually any video and audio device, Whist uses Blackmagic’s DeckLink Extreme 3D video cards, which are 2D and 3D capable and can switch between SD and HD with built in 3 Gb/s SDI, 4:2:2 and 4:4:4 RGB, and native 12-bit video offering frame rates right up to 1080 p60. “We use it as it is competitively priced, reliable and gets the job done,” says Whist.
Another essential component in the company’s machine room is broadcast video router, Blackmagic’s Broadcast Videohub. “It is software-operated so you can sit on any editor on the network and pick your resources and destinations. We like it because it’s very flexible.”
Key advantages
Blackmagic DeckLink Extreme 3D video cards can handle a wide range of formats from SD to HD and 3D with 12-bit video up to 1080 p60, which is ideal for Media Netwerk’s ingest, monitoring and playback purposes
We Use DeckLink because it is competitively priced and gets the job done
Key advantages
The pricing of Blackmagic Design products, which Les Machineurs believes provides high quality at a very reasonable price, meant the company was able to “democratise quality” in its offering to its client base
There is no other solution to manage 3D stereoscopic at this price and with this quality
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Director, producer, and, above all, technology fan, Emmanuel Pampuri set up Les Machineurs in 2006 to specialise in digital cinema and offer everything from camera rental through to full post production services. The integration of Final Cut Pro Studio with the Blackmagic Design product line is part of Les Machineurs’ ethos, which is to democratise quality with a powerful set of post production tools. “We’ve used DaVinci Resolve since its first release and look forward to seeing what version 8, unveiled at NAB 2011, will give us as improvements,” says Pampuri. “On commercials shoots, we need to manage images from multiple camera formats and an advantage of Resolve is its ability to manage the multi-layer editing and XML import/export with Final Cut Pro Studio,” he adds. Pampuri knows one key to success is to be present at the
FILM AND COMMERCIALS
earliest stage of a workflow to better understand the potential issues: “The modularity of Resolve allows us to take it on location to produce dailies, which is crucial for the following steps of our work.”
Les Machineurs has had early experience of 3D stereoscopic productions, where again it believes Resolve comes into its own: “With Resolve’s automatic
alignment tool, hundreds of individual points of an image can be scanned so the image is perfectly aligned between the eyes. The result is a very realistic 3d image that’s particularly clear,” says Pampuri. “It’s completely fluid for the colourist. Today, there is no other solution to manage 3D stereoscopic work at this price and with this quality,” he adds.
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