CONTENT CREATION | POP PROMOS
Key advantages
Final Cut Pro Studio’s Multiclip editing handles multiple camera feeds in real-time
DaVinci Resolve’s tracker tracks the face as it moves in the frame in real-time, which Tonkin describes as “phenomenal”
DaVinci Resolve offers real-time grading at a highly competitive price point
The Sony NEX-FS100 offers low cost access to large format sensor technology, packed into a compact, lightweight body
Sony’s PMW-F3 brings the filmic look into reach for indie movies and pop promos with its Super 35mm sensor and PL mount
It had to be DaVinci Resolve because I spend a lot of time making the grade perfect and need a cost-effective system which allows me to do just that
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James Tonkin, filmmaker and director of Hangman Studios, has never been afraid to go out on a limb.
Over the last 10 years he has built up his Shepherd’s Bush-based studio operation into a pioneering centre of production and post production making music videos, commercials and films for clients including Robbie Williams, Björk, The Libertines, T-Mobile and Smart Cars. Tonkin’s guiding principle when he set up the studio back in 2001 was to embrace the cutting edge of innovation – particularly where that proved cost effective. With backing from artist management company IE Music, the outfit behind Robbie Williams, he was given free reign. “When most people were setting up with Avid, I was going in the other direction with Final Cut Pro Studio and Apple hardware. With Final Cut going from strength to strength it has obviously paid off – particularly considering the cost cutting in video production over the last couple of years.”
Recently he has added Blackmagic
Design’s DaVinci Resolve grading to his post production line up of two Final Cut Pro Studio online suites and
a 5.1 audio suite. “I decided it had to be Resolve because colour correction is at the heart of my post production passion. I spend a lot of time making the grade perfect and need a cost- effective system which allows me to do just that,” he explains. “Recently I did a 25 minute grade for AC/DC and I was in and out in less than an hour. While some grading tools need time for rendering, Resolve’s real time grading is one of its most attractive features.” Another area where Tonkin has demonstrated enthusiasm for new technology is in the studio’s experimentation with the latest camera formats.
He was quick to adopt DSLR cameras, used last year on a multicamera video shoot for British band Archive, but now Tonkin admits the days of DSLR could be numbered with the emergence of the Sony NEX-FS100. “I loved DSLR because the look was so different from a standard 2/3 inch chip camera, but the FS100 has killed its appeal with its 35mm sensor.” Tonkin used a pre-production version of the FS100 on music video Vertigo earlier this year and admits his head has been turned. So much
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