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CONTENTS


icons THE FUTURE OF CONTENT CREATION Content 07 Opinion


Apple powerhouse Hogarth Worldwide’s CTO Mark Keller’s first impressions on Apple Final Cut Pro X


08


Content Creation Recent production stories from around the world using Final Cut Pro and Blackmagic products


30


Premium resellers A showcase of leading UK resellers of Apple and Blackmagic Design products, with full company profiles


Welcome


Jake Bickerton Editor


Apple has ripped up the rule book once more with the highly anticipated release of Final Cut Pro X. There’s been a real clamber to get hold of the fully re-engineered, hugely competitively priced editing system since it was first previewed at the Final Cut User Group in Las Vegas, back in April. To welcome its arrival, Icons lifts the lid on Final


Cut Pro X to reveal the many highlights of what’s inside Apple’s revolutionary editing software. We also talk to one of the first editors to have got their hands on a copy. As well as shining the spotlight on Final Cut Pro X, Icons also profiles some of the many global productions combining the editing power of Final Cut Pro with Blackmagic Design’s hardware and software products.


Blackmagic Design’s top-end colour grading


software DaVinci Resolve is an ideal accompanying product to Final Cut Pro, bolting on a complete grading toolset. Icons details productions from North America and across Europe that have been built on the pairing of Apple and Blackmagic Design products. Elsewhere in Icons, there’s an in-depth feature on the need for ongoing training to keep on top of the ever changing world of post production products, and in particular the many new features crammed into Final Cut Pro X. There’s also a feature looking at the changing face of post production technology over the last decade and practical advice on how to build a fully featured, high speed editing system at a cost-conscious price point.


20 Features 04


FCP X – under the bonnet Michael Burns provides the low down on the long list of new features and functionality offered by Apple’s revolutionary new Final Cut Pro X


Cost-effective post kit Adrian Pennington reveals how post equipment, from grading systems to editing workstations is more powerful and cost-effective than it’s ever been before


23


Building your own edit system


A practical guide to the best post products for creating a powerful, fully featured editing workstation on a cost-conscious budget


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Editor Jake Bickerton Contributors Randi Altman, Micheal Burns, Stèphane Malagmac, Adrian Pennington, David Wood Art director Charlotte Cripps Commercial manager Kate Dinwoodie Managing director James Bennett Printed in association with Televisual Media UK Ltd. All rights reserved. Contents main image SEGA Europe (p10)


For Holdan Limited contact Managing Director Allan Leonhardsen email sales@holdan.co.uk telephone 01457 851000 or visit www.holdan.co.uk © Holdan Limited 2011 and Televisual Media UK Ltd 2011. No part of this publication may be reproduced either in print or digitally without the prior consent of the publishers.


Televisual Media UK Ltd provides powerful communication tools for clients such as Blackmagic Design, Sony, Avid and Barclays. If you’d like to discuss publishing customer magazines, bespoke marketing solutions or specialised corporate video, please get in contact with James Bennett james@televisual.com or call him on +44 (0) 20 3008 5775


Training and skills Final Cut Pro X underlines the need for ongoing training to quickly master its new features. Jake Bickerton talks to training providers in the UK and Holland about gearing up for FCP X


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